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Gaining and leveraging customer-based competitive intelligence : the pivotal role of social capital and salesperson adaptive selling skills
Hughes, Douglas E.; Le Bon, Joël; Rapp, Adam - In: Journal of the Academy of Marketing Science 41 (2013) 1, pp. 91-110
Persistent link: https://www.econbiz.de/10009719766
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The dilemma of outsourced customer service and care : research propositions from a transaction cost perspective
Le Bon, Joël; Hughes, Douglas E. - In: Industrial marketing management : the international … 38 (2009) 4, pp. 404-410
Persistent link: https://www.econbiz.de/10003865353
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Perspectives on international collaboration in sales research
Dixon, Andrea L.; Le Bon, Joël; Wieseke, Jan - In: Journal of personal selling & sales management : JPSSM 39 (2019) 4, pp. 317-318
Persistent link: https://www.econbiz.de/10012200892
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Sales management, education, and scholarship across cultures : early findings from a global study and an agenda for future research
Dugan, Riley; Rangarajan, Deva; Davis, Lenita; … - In: Journal of personal selling & sales management : JPSSM 40 (2020) 3, pp. 198-212
Persistent link: https://www.econbiz.de/10012313077
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Competitive intelligence and the sales force : how to gain market leadership through competitive intelligence
Le Bon, Joël - 2014 - First edition (Online-Ausg.)
Biography -- Acknowledgments -- Preface -- Introduction -- 1. Information, intelligence, and sales strategy -- 2. Competitive intelligence and the market-oriented organization -- 3. Competitive intelligence and the sales organization -- 4. Competitive intelligence acquisition, management, and...
Persistent link: https://www.econbiz.de/10012685837
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The dilemma of outsourced customer service and care: Research propositions from a transaction cost perspective
Le Bon, Joël; Hughes, Douglas E. - In: Industrial marketing management : the international … 38 (2009) 4, pp. 404-410
Persistent link: https://www.econbiz.de/10008262371
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The dilemma of outsourced customer service and care: Research propositions from a transaction cost perspective
Le Bon, Joël; Hughes, Douglas E. - In: Industrial marketing management : the international … 38 (2009) 4, pp. 404-411
Persistent link: https://www.econbiz.de/10008894877
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Marketing strategy implementation impediments and remedies : a multi-level theoretical framework within the sales-marketing interface
Malshe, Avinash; Hughes, Douglas E.; Good, Valerie; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 3, pp. 824-846
Persistent link: https://www.econbiz.de/10013399628
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Une innovation à souligner : la création d’un Observatoire ESSEC en Asie : les délais de paiement des entreprises cotées à Singapour et à Hong Kong
Le Bon, Joël; Koenig-Matsoukis, Laure - Université Paris-Dauphine (Paris IX) - 2009
Persistent link: https://www.econbiz.de/10011073011
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The impact of individual and managerial factors on salespeople's contribution to marketing intelligence activities
Le Bon, Joël; Merunka, Dwight - In: International journal of research in marketing : IJRM ; … 23 (2006) 4, pp. 395-408
Persistent link: https://www.econbiz.de/10007396056