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Opportunism in buyer-supplier relations : new insights from quantitative synthesis
Hawkins, Timothy G.; Knipper, Michael G.; Strutton, David - In: Journal of marketing channels : ... distribution … 16 (2009) 1, pp. 43-75
Persistent link: https://www.econbiz.de/10003839986
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Going "purple" : can military jointness principles provide a key to more successful integration at the marketing-manufacturing interface?
Douglas, Matthew A.; Strutton, David - In: Business horizons 52 (2009) 3, pp. 251-263
Persistent link: https://www.econbiz.de/10003856349
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Conflicting stakeholder interests and natural gas : a macromarketing perspective
Lewin, Jeffrey E.; Strutton, David; Paswan, Audhesh K. - In: Journal of macromarketing : examining the interactions … 31 (2011) 4, pp. 340-358
Persistent link: https://www.econbiz.de/10009489724
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Friends, fans, and followers : do ads work on social networks? ; how gender and age shape receptivity
Taylor, David G.; Lewin, Jeffrey E.; Strutton, David - In: Journal of advertising research 51 (2011) 1, pp. 258-275
Persistent link: https://www.econbiz.de/10009127053
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Has reality television come of age as a promotional platform? : modeling the endorsement effectiveness of celebreality and reality stars
Tran, Gina A.; Strutton, David - In: Psychology & marketing 31 (2014) 4, pp. 294-305
Persistent link: https://www.econbiz.de/10010347719
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Fighting dragons with dragons : approaches for negotiating with Chinese partners
Strutton, David; Tran, Gina A.; Taylor, David G. - In: Business horizons 56 (2013) 5, pp. 561-572
Persistent link: https://www.econbiz.de/10010125874
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Investigating consumers' responses to the Great Recession
Strutton, David; Lewin, Jeffrey E. - In: The journal of consumer marketing 29 (2012) 5, pp. 378-388
Persistent link: https://www.econbiz.de/10009581975
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Do microblog postings influence consumer perceptions of retailers' e-servicescapes?
Tran, Gina A.; Strutton, David; Taylor, David G. - In: Management research review 35 (2012) 9, pp. 818-836
Persistent link: https://www.econbiz.de/10009660474
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What would Don Draper do? : rules for restoring the contemporary agency mojo
Strutton, David; Taylor, David G. - In: Business horizons 54 (2011) 5, pp. 467-479
Persistent link: https://www.econbiz.de/10009297113
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Facilitating creativity in business-to-business retail partnerships
Strutton, David; Blankson, Charles - In: The journal of retail marketing management research : JRMMR 3 (2010/11) 2, pp. 43-65
Persistent link: https://www.econbiz.de/10008759473