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To what extent are digital influencers creative?

Sette, Guilherme; Brito, Pedro Quelhas - In: Creativity and Innovation Management 29 (2020) S1, pp. 90-102

Persistent link: https://www.econbiz.de/10012190794

Diffusing fashion information by social media fashion influencers : understanding antecedents and consequences

Brito, Pedro Quelhas; Brandão, Amélia Maria Pinto da Cunha - In: Journal of Fashion Marketing and Management: An … 24 (2020) 2, pp. 137-152

Purpose: The purpose of this paper is to identify the antecedents and consequences of social media fashion influencer's (SMFI) diffusion of fashion information. This study proposes and examines following research questions: What motivates SMFI to share fashion information? In what way shared...

Persistent link: https://www.econbiz.de/10012277911

Experiências de internacionalização : a globalização das empresas portuguesas

Pinheiro, Anselmo (contributor); … - 2002

Persistent link: https://www.econbiz.de/10001899490

Tourism brochures : linking message strategies, tactics and brand destination attributes

Brito, Pedro Quelhas; Pratas, Joaquim - In: Tourism management : research, policies, practice 48 (2015), pp. 123-138

Persistent link: https://www.econbiz.de/10010508427

Direct or indirect channel structures : evaluating the impact of channel governance structure on export performance

Rambocas, Meena; Meneses, Raquel; Monteiro, Carlos; … - In: International business review : the official journal of … 24 (2015) 1, pp. 124-132

Persistent link: https://www.econbiz.de/10010477107

Media management between strategic business groups : empirical evidence from Portugal and New Zealand

Fam, Kim-Shyan; Yang, Zhilin; Brito, Pedro Quelhas - In: Advertising and communication : proceedings 4th …, (pp. 168-173). 2005

Persistent link: https://www.econbiz.de/10003353796

Strategic versus tactical nature of sales promotions

Brito, Pedro Quelhas; Hammond, Kathy - In: Journal of marketing communications 13 (2007) 2, pp. 131-148

Persistent link: https://www.econbiz.de/10003494090

From offshore-provider to brand creator : fsQCA of footwear industry

Meneses, Raquel; Brito, Pedro Quelhas; Gomes, Paulo Coelho - In: Journal of business research : JBR 69 (2016) 11, pp. 5540-5546

Persistent link: https://www.econbiz.de/10011590591

Assessing the impact of mystery client traits on service evaluation

Brito, Pedro Quelhas; Rambocas, Meena - In: The journal of services marketing 30 (2016) 4, pp. 411-426

Persistent link: https://www.econbiz.de/10011615469

Analysis of brand resonance measures to access, dimensionality, reliability and validity

Raut, Umesh Ramchandra; Brito, Pedro Quelhas; Pawar, … - In: Global business review 21 (2020) 1, pp. 162-175

Persistent link: https://www.econbiz.de/10012211015