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Editorial: nation branding : issues, insights and impacts

Melewar, T. C. - In: Corporate reputation review : an international journal 16 (2013) 1, pp. 5-6

Persistent link: https://www.econbiz.de/10009741998

Supplier-retailer relationships in grocery distribution in Malaysia : indications of dominance, conflict, and cooperation

Roslin, Rosmimah Mohd; Melewar, T. C. - In: Journal of Asia Pacific business 3 (2001) 2, pp. 5-36

Persistent link: https://www.econbiz.de/10001605357

Can Swiss multinational corporations be considered truly global firms?

Melewar, T. C.; Osborne, Luc - In: The European business journal 15 (2003) 1, pp. 24-34

Persistent link: https://www.econbiz.de/10001841389

The importance of brand power : a review of the European car market

Melewar, T. C.; Sambrook, Lydia - In: The European business journal 16 (2004) 4, pp. 167-177

Persistent link: https://www.econbiz.de/10002575005

Islamic marketing and branding : theory and practice

Melewar, T. C. (ed.); Sharifah Faridah Syed Alwi (ed.) - 2018 - First published

Introduction chapter / S.F. Syed Alwi and TC Melewar -- Branding and corporate marketing -- Corporate brands and marketing strategy / Jonathan A. J. Wilson and Jonathan Liu -- Islamic products and services : the concept of halal and certification bodies / Kaouther Kooli -- Islam and the...

Persistent link: https://www.econbiz.de/10013548250

The effect of waiters' occupational identity on employee turnover within the context of Michelin-starred restaurants

Jerez Jerez, Maria Jesus; Melewar, T. C.; Foroudi, Pantea - In: Journal of hospitality & tourism research : JHTR ; the … 47 (2023) 7, pp. 1215-1243

Persistent link: https://www.econbiz.de/10014366189

Impact of the strength of religious beliefs on brand love in the Islamic market

Yousef, Waleed; Foroudi, Pantea; Hussain, Shahzeb; … - In: Corporate reputation review 25 (2022) 1, pp. 1-18

Persistent link: https://www.econbiz.de/10012819715

MNE executive insights into international advertising programme standardisation

Melewar, T. C.; Pickton, D.; Gupta, S.; Chigovanyika, T. - In: Journal of marketing communications 15 (2009) 5, pp. 345-365

Persistent link: https://www.econbiz.de/10003923343

In-group and out-group orientations and their relation to formation of Country of Origin Image stereotypes

Balabanis, George; Mueller, Rene Dentiste; Melewar, T. C. - In: International journal of business and globalisation : IJBG 1 (2007) 3, pp. 328-344

Persistent link: https://www.econbiz.de/10003928283

Transfer of brand knowledge in business-to-business markets : a qualitative study

Gupta, Suraksha; Melewar, T. C.; Bourlakis, Michael - In: The journal of business & industrial marketing 25 (2010) 5, pp. 395-403

Persistent link: https://www.econbiz.de/10008655564