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How information technology resources can provide a competitive advantage in customer service

Barney, Jay B.; Ray, Gautam - In: Planning for information systems, (pp. 444-453). 2009

Persistent link: https://www.econbiz.de/10003866549

Customer analytics in performance measurement and reporting systems

Bonacchi, Massimiliano; Perego, Paolo - In: Accounting horizons : a quarterly publication of the … 38 (2024) 4, pp. 1-29

Persistent link: https://www.econbiz.de/10015179788

Sales force automation use and salesperson performance

Serdaroglu, Murat - 2010

Persistent link: https://www.econbiz.de/10003931999

Enhancing revenue management systems performance with CRM systems data

Chawan, Vinaysingh - In: International journal of business information systems : … 27 (2018) 4, pp. 493-511

Persistent link: https://www.econbiz.de/10011856692

Linking big data analytical intelligence to customer relationship management performance

Zhang, Chubing; Wang, Xinchun; Cui, Annie Peng; Han, … - In: Industrial marketing management : the international … 91 (2020), pp. 483-494

Persistent link: https://www.econbiz.de/10012422312

A data-driven approach to measure restaurant performance by combining online reviews with historical sales data

Fernandes, Elizabeth; Moro, Sérgio; Cortez, Paulo; … - In: International journal of hospitality management 94 (2021), pp. 1-10

Persistent link: https://www.econbiz.de/10012495005

Constituent relationship management

Wright, Steve - In: Nonprofit management 101 : a complete and practical …, (pp. 273-285). 2011

Persistent link: https://www.econbiz.de/10009127377

Der gläserne Kunde

Davenport, Thomas H.; Harris, Jeanne G. - In: Harvard-Business-Manager : das Wissen der Besten 29 (2007) 8, pp. 88-99

Persistent link: https://www.econbiz.de/10003501882

The impact of CRM 2.0 on customer insight

Greenberg, Paul - In: The journal of business & industrial marketing 25 (2010) 6, pp. 410-419

Persistent link: https://www.econbiz.de/10008655544

Customer Relationship Management and Firm Performance

Coltman, Tim; Devinney, Timothy Michael; Midgley, David F. - 2015

In this paper, we examine the impact of customer relationship management (CRM) on firm performance using a hierarchical construct model. Using the resource-based view (RBV) of the firm, strategic CRM is conceptualized as an endogenously determined function of the organization’s ability to...

Persistent link: https://www.econbiz.de/10014046636