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Given the prevalence of mobile data services and applications (MDSA) such as App Store, it is important to diffuse MDSA and understand user behavior toward it. Recent research on marketing and information systems (IS) has shed light on the habitual use of frequently used IS. This study attempts...
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Purpose – This paper suggests embedded resources as a new dimension of social capital and aims to prove its value in the knowledge transfer context. Design/methodology/approach – Hierarchical multiple regression was adopted to analyse survey responses from 337 R&D employees. Barron and...
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Purpose Social media have attracted attention as an information channel for content generated in heterogeneous internet services. Focusing on social media platforms, the purpose of this paper is to examine the factors behind social transmission with content crossover from other services through...
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