Mehreen, Hina; Rammal, Hussain; Pereira, Vijay; Del … - In: International Marketing Review 39 (2021) 3, pp. 734-754
Purpose: This study aims to investigate whether the absorptive capacity, learning intent of the recipient, the attractiveness of the knowledge source and the relationship quality between the recipient and the source in high-technology sectors in emerging markets influences the nature of the...