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Relationship marketing in professional services : a study of agency-client dynamics in the advertising sector
Halinen, Aino - 1997
Persistent link: https://www.econbiz.de/10015403155
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Relationship marketing : its disciplinary roots and future directions
Möller, K. E. Kristian - 1997
Persistent link: https://www.econbiz.de/10000978555
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Studying dynamics in business networks : the case of printing on paper in Denmark, Finland and Sweden
Salmi, Asta; Anderson, Helén; Havila, Virpi; Andersen, … - 1998
Persistent link: https://www.econbiz.de/10000991398
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Clearing the paradigmatic fog : a rejoinder to responses
Möller, K. E. Kristian; Halinen, Aino - In: Industrial marketing management : the international … 113 (2023), pp. 295-299
Persistent link: https://www.econbiz.de/10014433607
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Accessing resources for service innovation : the critical role of network relationships
Rusanen, Helena; Halinen, Aino; Jaakkola, Elina - In: Journal of service management 25 (2014) 1, pp. 2-29
Persistent link: https://www.econbiz.de/10010260121
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Network process analysis : an event-based approach to study business network dynamics
Halinen, Aino; Törnroos, Jan-Åke; Elo, Maria - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1213-1222
Persistent link: https://www.econbiz.de/10010227769
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Challenges of longitudinal field research in process studies on business networks
Halinen, Aino; Mainela, Tuija - In: Handbook of longitudinal research methods in …, (pp. 185-203). 2013
Persistent link: https://www.econbiz.de/10010207327
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Customer participation and value creation : a systematic review and research implications
Mustak, Mekhail; Jaakkola, Elina; Halinen, Aino - In: Managing service quality : MSQ ; an international journal 23 (2013) 4, pp. 341-359
Persistent link: https://www.econbiz.de/10009769853
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Marketing in professional services firms : turning expertise into customer perceived value
Halinen, Aino; Jaakkola, Elina - In: Handbook of research on entrepreneurship in …, (pp. 219-237). 2012
Persistent link: https://www.econbiz.de/10009661369
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The nature of customer portfolios : towards new understanding of firms' exchange contexts
Terho, Harri; Halinen, Aino - In: Journal of business-to-business marketing 19 (2012) 4, pp. 335-366
Persistent link: https://www.econbiz.de/10009714639