What happens to demand if a magazine launches a website? This question is empirically analyzed for the German women's magazine market, a particularly large segment of the German magazine where fierce competition is reigning. Models for differentiated product demand are estimated on panel data...

derive and estimate a model for cover price setting in print media markets where actors are faced by two interrelated demand curves: the demand for the print medium and the demand for advertising space. Publicly available data on German women's magazines observed between 1998 and 2001 are used...

Trotz seiner in den vergangenen Jahren deutlich gestiegenen gesamtwirtschaftlichen Bedeutung ist über das Verhalten des Wirtschaftszweiges unternehmensnahe Dienstleistung im Konjunkturzyklus bislang wenig bekannt. Es erscheint wegen der starken Outsourcingaktivitäten des verarbeitenden...