Today, consumer reviews are available on the Internet for a large number of product categories. The pros and cons expressed in this way uncover individually perceived strengths and weaknesses of the respective products, whereas the usually assigned product ratings represent their overall...

This paper examines the role of electronic recommendation agents in connection with consumers' construction of preference for multi-attribute products. Based on the notion that preferences tend to be constructive, in the sense that they may be affected by characteristics of the task and...