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Spectator-based brand equity in professional soccer

Biscaia, Rui; Correia, Abel; Ross, Stephen; Rosado, António - In: Sport marketing quarterly : preferred journal of the … 22 (2013) 1, pp. 20-32

Persistent link: https://www.econbiz.de/10009740046

Sponsorship effectiveness in professional sport : an examination of recall and recognition among football fans

Biscaia, Rui; Correia, Abel; Ross, Stephen; Rosado, António - In: International journal of sports marketing & sponsorship 16 (2014/15) 1, pp. 7-23

Persistent link: https://www.econbiz.de/10010489144

Investigating the role of fan club membership on perceptions of team brand equity in football

Biscaia, Rui; Ross, Stephen; Yoshida, Masayuki; … - In: Sport management review 19 (2016) 2, pp. 157-170

Persistent link: https://www.econbiz.de/10011475580

Brand Equity - Spectator-Based Brand Equity in Professional Soccer

Biscaia, Rui; Correia, Abel; Ross, Stephen; Rosado, António - In: Sport marketing quarterly : for professionals in the … 22 (2013) 1, pp. 20-32

Persistent link: https://www.econbiz.de/10010102068

Political factors in the decision-making process in voluntary sports associations

Soares, Jorge; Correia, Abel; Rosado, António - In: European Sport management quarterly : ESMQ 10 (2010) 1, pp. 5-29

Persistent link: https://www.econbiz.de/10003970258

Sponsorship effectiveness in professional sport: an examination of recall and recognition among football fans

Biscaia, Rui; Correia, Abel; Ross, Stephen; Rosado, António - In: International Journal of Sports Marketing and Sponsorship 16 (2014) 1, pp. 2-18

This research aims to examine football fans' awareness of their team sponsors and to compare sponsorship awareness between season ticket holders and casual spectators. Data was collected from among fans of a professional football team and results revealed that spectators recall 'top of mind'...

Persistent link: https://www.econbiz.de/10014811840

Sport Sponsorship: The Relationship Between Team Loyalty, Sponsorship Awareness, Attitude Toward the Sponsor, and Purchase Intentions

Biscaia, Rui; Correia, Abel; Fernando Rosado, Antonio; … - In: Journal of sport management : the official journal of … 27 (2013) 4, pp. 288-302

Persistent link: https://www.econbiz.de/10010166685

Sport sponsorship : the relationship between team loyalty, sponsorship awareness, attitude toward the sponsor and purchase intentions

Biscaia, Rui; Correia, Abel; Rosado, Antonio Fernando; … - In: Journal of sport management : the official journal of … 27 (2013) 4, pp. 288-302

Persistent link: https://www.econbiz.de/10010258933

The role of service quality and ticket pricing on satisfaction and behavioural intention within professional football

Biscaia, Rui; Correia, Abel; Yoshida, Masayuki; Rosado, … - In: International Journal of Sports Marketing and Sponsorship 14 (2013) 4, pp. 42-66

This paper aims to assess service quality in professional football and to examine the effects of service quality and ticket pricing on satisfaction and behavioural intention. Data were collected among football fans and the results of a confirmatory factor analysis (CFA) supported the...

Persistent link: https://www.econbiz.de/10014811811

The role of service quality and ticket pricing on satisfaction and behavioural intention within professional football

Biscaia, Rui; Correia, Abel; Yoshida, Masayuki; Rosado, … - In: International journal of sports marketing & sponsorship 14 (2013) 4, pp. 301-325

Persistent link: https://www.econbiz.de/10010176894