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Path analysis of atmospherics...
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Consumer behaviour
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Dai, Xin
36
Fon Sim Ong
21
Khong, Kok Wei
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Kok Wei Khong
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9
Qiu, Yue
8
Sim Ong, Fon
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Mathur, Anil
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Abessi, Masoud
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Teng, Shasha
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Chang, Hsihui
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Yamashita, Takako
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Yan, Chenfeng
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Jama, Ata T.
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Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Asia Pacific Journal of Marketing and Logistics
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Journal of Islamic Marketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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3
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Online Information Review
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Ageing and long-term care : national policies in the Asia-Pacific
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Ageing in East Asia : challenges and policies for the twenty-first century
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Analyzing the impacts of Industry 4.0 in modern business environments
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Asia-Pacific journal of business administration
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Contemporary accounting research : the journal of the Canadian Academic Accounting Association
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Development (2020) 63:38–43
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Emerging markets, finance & trade : a journal of the Society for the Study of Emerging Markets
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Health care in Malaysia : the dynamics of provision, financing and access
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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International Journal of Contemporary Hospitality Management
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International Journal of Organizational Analysis
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International Journal of Sports Marketing and Sponsorship
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International journal of bank marketing
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ECONIS (ZBW)
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Other ZBW resources
29
OLC EcoSci
8
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3
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Antecedents of green brand equity : an integrated approach
Pui Fong Ng
;
Butt, Muhammad Mohsin
;
Kok Wei Khong
;
Fon …
- In:
Journal of business ethics : JOBE
121
(
2014
)
2
,
pp. 203-215
Persistent link: https://www.econbiz.de/10010363440
Saved in:
2
Shopper perception and loyalty : a stochastic approach to modelling shopping mall behaviour
Kok Wei Khong
;
Fon Sim Ong
- In:
International journal of retail & distribution management
42
(
2014
)
7
,
pp. 626-642
Persistent link: https://www.econbiz.de/10010387836
Saved in:
3
The mediating effect of mood on in-store behaviour among Muslim shoppers
Syuhaily Osman
;
Fon Sim Ong
;
Md. Nor Othman
;
Kok Wei Khong
- In:
Journal of Islamic marketing : JIMA
5
(
2014
)
2
,
pp. 178-197
Persistent link: https://www.econbiz.de/10010389521
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4
Integrating behavioural and branding perspectives to maximize green brand equity : a holistic approach
Butt, Muhammad Mohsin
;
Mushtaq, Saadia
;
Afzal, Alia
; …
- In:
Business strategy and the environment
26
(
2017
)
4
,
pp. 507-520
Persistent link: https://www.econbiz.de/10011699021
Saved in:
5
Path analysis of atmospherics and convenience on flow: the mediation effects of brand affect and brand trust
Ong, Fon Sim
;
Khong, Kok Wei
;
Faziharudean, Tengku M.
; …
- In:
The international review of retail, distribution and …
22
(
2012
)
3
,
pp. 277-292
Persistent link: https://www.econbiz.de/10009985458
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6
Measuring the impact of celebrity endorsement on consumer behavioural intentions : a study of Malaysian consumers
Kok Wei Khong
;
Wu, You Li
- In:
International journal of sports marketing & sponsorship
14
(
2012/13
)
3
,
pp. 157-177
Persistent link: https://www.econbiz.de/10009765613
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7
Measuring service quality in luxury hotels in Malaysia
Abaeian, Vahideh
;
Kok Wei Khong
- In:
Taylor's business review / Taylor's Business School, …
2
(
2012
)
1
,
pp. 47-59
Persistent link: https://www.econbiz.de/10009778070
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8
Conceptualizing persuasive messages using ELM in social media
Teng, Shasha
;
Kok Wei Khong
;
Wei Wei Goh
- In:
Journal of internet commerce
13
(
2014
)
1/4
,
pp. 65-87
Persistent link: https://www.econbiz.de/10010474807
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9
Persuasive communication : a study of major attitude-behavior theories in a social media context
Teng, Shasha
;
Kok Wei Khong
;
Wei Wei Goh
- In:
Journal of internet commerce
14
(
2015
)
1
,
pp. 42-64
Persistent link: https://www.econbiz.de/10011432398
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10
An investigation of online shopping experience on trust and behavioral intentions
Samuel, Lee Hao Suan
;
Balaji, M. S.
;
Kok Wei Khong
- In:
Journal of internet commerce
14
(
2015
)
2
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011432424
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