Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Advertising management princip...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Werbung
19
Consumer behaviour
17
Konsumentenverhalten
17
Measurement
17
Messung
17
Theorie
16
Theory
16
Advertising
15
Advertising effects
13
Werbewirkung
13
Brand
10
Markenartikel
10
Advertising planning
5
Brand management
5
Markenführung
5
Marketing
5
Marketing management
5
Marketingmanagement
5
USA
5
United States
5
Werbeplanung
5
Advertising industry
4
Emotion
4
Market research
4
Marktforschung
4
Psychology of advertising
4
Werbepsychologie
4
Werbewirtschaft
4
Australia
3
Australien
3
Brand image
3
Brand loyalty
3
Forschung
3
Markenimage
3
Markentreue
3
Politische Zeitfragen
3
Research
3
Scientific method
3
Wissenschaftliche Methode
3
Brand love
2
more ...
less ...
Online availability
All
Undetermined
19
Free
2
Type of publication
All
Article
96
Book / Working Paper
38
Type of publication (narrower categories)
All
Article in journal
41
Aufsatz in Zeitschrift
41
Arbeitspapier
11
Graue Literatur
11
Non-commercial literature
11
Working Paper
11
Aufsatz im Buch
6
Book section
6
Bibliografie enthalten
1
Bibliography included
1
Biografie
1
Collection of articles of several authors
1
Lehrbuch
1
Reprint
1
Sammelwerk
1
Systematic review
1
Textbook
1
conceptual-paper
1
research-article
1
viewpoint
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
91
Undetermined
40
German
3
Author
All
Rossiter, John R.
119
Percy, Larry
16
Bergkvist, Lars
9
Rossiter, John
8
Crozier, Brian
6
Bellman, Steven
5
Chan, Alvin M.
5
Danaher, Peter J.
5
Dolnicar, Sara
5
Donovan, Robert J.
3
Langner, Tobias
3
Smidts, Ale
3
Armstrong, J. Scott
2
Bellman, Steve
2
Bernardin, Thomas
2
Cheng, Yan
2
Eagleson, Geoff K.
2
Elliott, Richard
2
Erevelles, Sunil
2
Esch, Franz-Rudolf
2
Foxall, Gordon R.
2
Franke, George R.
2
Fukawa, Nobuyuki
2
Grün, Bettina
2
Harris, Philip G.
2
Kemp-Robertson, Paul
2
Roster, Catherine A.
2
Roundtree, Robert
2
Schweda, Anika
2
Smith, Scott M.
2
Stewart, David
2
Varan, Duane
2
Wan, Heather
2
Wiley, James
2
Winter, Franz L.
2
Zinkhan, George
2
Ahuvia, Aaron
1
Albaum, Gerald
1
Albaum, Gerald S.
1
Ang, Lawrence
1
more ...
less ...
Published in...
All
Working paper series
17
International journal of advertising : the quarterly review of marketing communications
9
Journal of business research : JBR
8
Australasian marketing journal
6
European journal of marketing : EJM
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of advertising : official publication of the American Academy of Advertising
5
Journal of advertising research
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
European Journal of Marketing
3
Journal of Business Research
3
Marketing letters : a journal of research in marketing
3
Marketing theory
3
AMS review : official publication of the Academy of Marketing Science
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of Consumer Behaviour
2
Journal of consumer behaviour : an international research review
2
Journal of marketing communications
2
Journal of marketing research : JMR
2
Journal of marketing theory and practice
2
Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
2
Psychology & marketing
2
(Pelican Book
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising and consumer psychology
1
An ISV special report
1
Australian Journal of Management
1
Cutting edge international research
1
International advertising and communication : current insights and empirical findings
1
Journal of Economic Psychology
1
Journal of consumer behaviour
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of current issues and research in advertising
1
Journal of current issues and research in advertising : JCIRA
1
Journal of marketing management : MM
1
Journal of retailing
1
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
1
Major theoretical debates and contemporary issues in marketing theory
1
Marketing Letters
1
McGraw-Hill series in marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
79
OLC EcoSci
35
USB Cologne (EcoSocSci)
8
RePEc
7
Other ZBW resources
5
Showing
1
-
10
of
134
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Reply to the comments on "Evidence-based advertising : an applications to persuasion
Armstrong, J. Scott
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 790-794
Persistent link: https://www.econbiz.de/10009407833
Saved in:
2
Emotional branding pays off
Rossiter, John R.
;
Bellman, Steve
- In:
Journal of advertising research
52
(
2012
)
3
,
pp. 291-296
Persistent link: https://www.econbiz.de/10009663645
Saved in:
3
Advanced media strategy : the reach pattern and effective frequency
Rossiter, John R.
-
1995
Persistent link: https://www.econbiz.de/10000917680
Saved in:
4
"Spending power" and the subjective discretionary income (SDI) scale
Rossiter, John R.
-
1994
Persistent link: https://www.econbiz.de/10000896820
Saved in:
5
The limited effect of likable ads
Rossiter, John R.
-
1993
Persistent link: https://www.econbiz.de/10000870985
Saved in:
6
The RAM-conveyor theory of creative strengheners in ads
Rossiter, John R.
- In:
Konsumentenforschung : gewidmet Werner Kroeber-Riel zum …
,
(pp. 119-138)
.
1994
Persistent link: https://www.econbiz.de/10001288176
Saved in:
7
What "advertising knowledge" comprises and how to get it
Rossiter, John R.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
5
,
pp. 774-785
Persistent link: https://www.econbiz.de/10009407837
Saved in:
8
Further comment on "market orientation"
Rossiter, John R.
- In:
Australasian marketing journal
20
(
2012
)
1
,
pp. 108-112
Persistent link: https://www.econbiz.de/10009507920
Saved in:
9
Scientific progress in measurement theory?
Rossiter, John R.
- In:
AMS review : official publication of the Academy of …
3
(
2013
)
3
,
pp. 171-179
Persistent link: https://www.econbiz.de/10010187183
Saved in:
10
Marketing measurement revolution : C-OAR-SE to replace psychometrics
Rossiter, John R.
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
56
(
2010
)
4
,
pp. 66-72
Persistent link: https://www.econbiz.de/10008759954
Saved in:
1
2
3
4
5
6
7
8
9
10
11
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
