Purpose – The purpose of this study is to develop a conceptual framework for defensive strategy by integrating market entry modes and the typology of firms suggested by Day and Nedungandi, and to attempt to propose how local incumbent firms utilize their mental models in order to react against...

Purpose – As an exploratory study, the purpose of this paper is to examine the underlying motivations for attending soccer games. Design/methodology/approach – Attendees at two soccer games in Athens, Greece were surveyed about their frequency of attendance at soccer games and their...

ABSTRACT There has been a great deal of increase in the production and consumption of organic foods. As a result, many researchers have attempted to explain the motivations and marketing issues dealing with the topic. Many of the previous studies provide conflicting results. With this in mind,...

<title>ABSTRACT</title> This paper investigates the underlying dimensions of employer expectations from an ideal business education program and compares the importance of thirteen education-related attributes. Factor analysis identified four factors, research skills, interpersonal skills, basic skills, and...

This study compares the robustness of conjoint analysis versus multiple linear regression when using orthogonal data. The explained variance (R²) by four independent variables was utilised to test the robustness of the regression analysis while Pearson's R and Kendall's tau were used for...