Before a Media student enters the field of Advertisement, he/she is highly inspired by the Ethics of Advertisement that he/she is taught in Academics. Ethics here are a set of constant rules of conduct applicable to a particular profession which protect individual dignity and are in the larger...

"This book explores the characteristics of a digital enterprise and examines the technological, socio-economic, and cultural challenges that are caused by the influence of digital forces such as social media, robotics, artificial intelligence etc"--