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Equitable work-integrated-learning : using practical simulations in university marketing subjects
Chad, Paul - In: Australasian marketing journal 28 (2020) 2, pp. 119-127
Persistent link: https://www.econbiz.de/10012253937
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Corporate rebranding : an employee-focused nonprofit case study
Chad, Paul - In: Journal of nonprofit & public sector marketing 28 (2016) 4, pp. 327-350
Persistent link: https://www.econbiz.de/10011627716
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Implementing market orientation in charities : a necessity for survival
Chad, Paul - In: Marketing theory 13 (2013) 3, pp. 303-322
Persistent link: https://www.econbiz.de/10009790652
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Organizational change within charities : improved performance via introduction of market orientation and other strategic orientations
Chad, Paul - In: International review on public and non-profit marketing 11 (2014) 1, pp. 89-113
Persistent link: https://www.econbiz.de/10010338708
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Extending the use of market orientation : transforming a charity into a business
Chad, Paul - In: Australasian marketing journal 21 (2013) 1, pp. 10-16
Persistent link: https://www.econbiz.de/10009697641
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Utilising a change management perspective to examine the implementation of corporate rebranding in a non-profit SME
Chad, Paul - In: The journal of brand management : an international journal 22 (2015) 7, pp. 569-587
Persistent link: https://www.econbiz.de/10011392982
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Rescuing unwanted household goods : moving towards a circular economy
Chad, Paul - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 4, pp. 279-293
Persistent link: https://www.econbiz.de/10014381385
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Implementing market orientation in charities : a necessity for survival
Chad, Paul - In: Marketing theory 13 (2013) 3, pp. 303-322
Persistent link: https://www.econbiz.de/10010184405
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Motivations for second-hand goods shopping : a comparison of charity shoppers and non-charity shoppers
Chad, Paul; Isbanner, Sebastian - In: Journal of consumer behaviour 24 (2025) 2, pp. 936-961
Persistent link: https://www.econbiz.de/10015334509
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Educating for the sustainable future : a conceptual process for mapping the United Nations Sustainable Development Goals in marketing teaching using Bloom's Taxonomy
Deo, Sheetal; Hinchcliff, Mercedez; Thai, Nguyen T.; … - In: Journal of marketing education : JME 46 (2024) 2, pp. 84-96
Persistent link: https://www.econbiz.de/10015188809