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Consumer behaviour
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Supplier selection in small- and medium-sized firms : the case of the US textile and apparel industry
Su, Jin
;
Gargeya, Vidyaranya B.
- In:
American journal of business : applying research to …
31
(
2016
)
4
,
pp. 166-186
Persistent link: https://www.econbiz.de/10011643734
Saved in:
2
Examining the relationships among the brand equity dimensions : empirical evidence from fast fashion
Su, Jin
- In:
Asia Pacific journal of marketing and logistics
28
(
2016
)
3
,
pp. 464-480
Persistent link: https://www.econbiz.de/10011583375
Saved in:
3
Do cosmopolitans care about the world? : the effect of cosmopolitanism on the consumption of sustainable apparel
Gil, Maria S. Soledad
;
Su, Jin
;
Watchravesringkan, Kittichai
- In:
Journal of fashion marketing and management
28
(
2024
)
3
,
pp. 480-502
Persistent link: https://www.econbiz.de/10015323567
Saved in:
4
Coping with the COVID-19 pandemic : evidence from the apparel industry in Bangladesh and China
Su, Jin
;
Hodges, Nancy
;
Wu, Huicheng
;
Iqbal, Md Arif
- In:
Journal of fashion marketing and management
28
(
2024
)
4
,
pp. 653-671
Persistent link: https://www.econbiz.de/10015323591
Saved in:
5
Brand personality and brand equity : evidence from the sportswear industry
Su, Jin
;
Tong, Xiao
- In:
The journal of product & brand management
24
(
2015
)
2
,
pp. 124-133
Persistent link: https://www.econbiz.de/10011308513
Saved in:
6
Chinese consumers and the fashion market
Xu, Yingjiao
(
ed.
);
Chi, Ting
(
ed.
);
Su, Jin
(
ed.
)
-
2018
Persistent link: https://www.econbiz.de/10011810518
Saved in:
7
A cross cultural examination of "off-price" fashion shopping
Mortimer, Gary
;
Grimmer, Martin
;
Grimmer, Louise
;
Wang, …
- In:
International journal of retail and distribution management
50
(
2022
)
12
,
pp. 1494-1517
Persistent link: https://www.econbiz.de/10013407449
Saved in:
8
Investigating the role of apparel supplier satisfaction in developing a collaborative buyer-supplier relationship : a power-dependency perspective
Wu, Huicheng
;
Hodges, Nancy
;
Su, Jin
;
Seo, Sukyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 81-98
Persistent link: https://www.econbiz.de/10014495504
Saved in:
9
An empirical investigation into the effectiveness of cost transparency : evidence from apparel brands
Tong, Xiao
;
Su, Jin
- In:
Journal of marketing communications
29
(
2023
)
8
,
pp. 796-821
Persistent link: https://www.econbiz.de/10014529104
Saved in:
10
Investigating the determinants of using clothing subscription rental services : a perspective from Chinese young consumers
Myin, Mon Thu
;
Su, Jin
;
Wu, Huicheng
;
Shen, Haina
- In:
Young consumers : insight and ideas for responsible …
24
(
2023
)
1
,
pp. 95-113
Persistent link: https://www.econbiz.de/10014246040
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