The present work investigates Customer Relationship Management (CRM) implementation and performance during the fiscal crisis in Greece based on an appropriate questionnaire. All acquired responses using the questionnaire are suitably analysed using advanced statistical techniques, and show that...

The present work investigates Customer Relationship Management (CRM) implementation and performance during the fiscal crisis in Greece based on an appropriate questionnaire. All acquired responses using the questionnaire are suitably analysed using advanced statistical techniques, and show that...

The aim of the present study is to construct a coherent profile of student smokers in Greece, based on their behavioral and demographic characteristics. In this context, we collected data by administrating an anonymous self-completed questionnaire, which was answered by students of University...

The purpose of this case study was to identify the capabilities and cognitions of employees and specify the reasons why they were or not satisfied with their job tasks. The employees of one public organization (a Greek ministry) were chosen to participate in the research. The findings of the...

The overall objective of this study is to identify and analyze the nature of market segmentation, targeting and positioning in the banking sector. For this cause, it is interesting to observe the example of Greece within the emerging European framework, and more specifically the case studies of...

The present study is driven by the growing need for organisational reactions to contemporary developments and the increasing fragmentation of the marketplace. Indeed, the infamous sequence of market segmentation, targeting and positioning is argued to present a suitable response for banks...

The aim of the present study is to construct a coherent profile of student smokers in Greece, based on their behavioral and demographic characteristics. In this context, we collected data by administrating an anonymous self-completed questionnaire, which was answered by students of University...

Greece has been a popular tourist destination for many decades. Tourism is one of the biggest contributors to the country's GDP, able to compete on a worldwide scale and achieving remarkable progress through the years. According to the Bank of Greece official statistics, the number of tourists...

The purpose of this study is to explore how sensory stimuli influence emotions associated, perceived quality, satisfaction and loyalty towards a face cream brand. Nowadays consumers believe that the functional attributes of products are granted and look for an emotional attachment with each...

During the last decade medical tourism has become a new trend in the healthcare industry, which is continually gaining popularity among highly industrialized countries. Conversely Greece, although it possesses a great number of advantages with regard to medical tourism, such as international...