(e.g., publicity). The effects of paid media on sales have been extensively covered in the marketing literature. The …

media is no longer a curiosity on the horizon but a significant part of your marketing mix. While other books explain why … social media marketing efforts …

-- Acknowledgements -- Preface -- Part I: Marketing in the digital world -- Chapter 1 The digital environment: doing business in a … connected world -- 1.1 Introduction -- 1.2 Digital transformation -- 1.3 Programmatic marketing -- 1.4 Artificial intelligence ….3 Privacy -- Chapter 3 Marketing goes digital -- 3.1 Introduction -- 3.2 Digital isn't the only option -- 3.3 Non-marketing …