Purpose – Innovations lie at the heart of both entrepreneurship and marketing. While research has long focused on the idea generation phase at the beginning of the innovation process, ideas need to subsequently be realized through efforts in idea development and implementation. This paper aims...

Purpose: This paper aims to investigate how pharmacies communicate their customer value proposition (CVP) in a complex and multiple-stakeholder setting. More specifically, from the pharmacists’ perspective, the study analyzes how CVP is articulated in complex settings/offerings and among...

Purpose: The aim of this work is to increase awareness of the potential of the technique of text mining to discover knowledge and further promote research collaboration between knowledge management and the information technology communities. Since its emergence, text mining has involved...