Brengman, Malaika; Karimov, Farhod P. - In: Management Research Review 35 (2012) 9, pp. 791-817
Purpose – The purpose of this paper is to test the effectiveness of the mere integration of social network applications to provide a signal concerning the “trustworthiness” of an unfamiliar e‐vendor in order to enhance subsequent purchase intentions. Design/methodology/approach – To...