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Advancing service science with service-dominant logic : clarifications and conceptual development
Vargo, Stephen L.; Lusch, Robert F.; Akaka, Melissa Archpru - 2010
Persistent link: https://www.econbiz.de/10003968697
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Transitioning from service management to service-dominant logic : observations and recommendations
Gummesson, Evert; Lusch, Robert F.; Vargo, Stephen L. - In: International journal of quality and service sciences 2 (2010) 1, pp. 8-22
Persistent link: https://www.econbiz.de/10003969017
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A service-dominant logic for marketing
Vargo, Stephen L.; Lusch, Robert F. - In: The SAGE handbook of marketing theory, (pp. 219-234). 2010
Persistent link: https://www.econbiz.de/10003923125
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Too much theory, not enough understanding
Schmenner, Roger W.; Van Wassenhove, Luk N.; Ketokivi, Mikko - In: Journal of operations management 27 (2009) 5, pp. 339-343
Persistent link: https://www.econbiz.de/10003890332
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An analysis of supply chain collaborations and their effect on performance outcomes
Zacharia, Zach G.; Nix, Nancy W.; Lusch, Robert F. - In: Journal of business logistics : JBL 30 (2009) 2, pp. 101-123
Persistent link: https://www.econbiz.de/10003950095
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A stakeholder-unifying, cocreation philosophy for marketing
Lusch, Robert F.; Webster, Frederick E. <Jr.> - In: Journal of macromarketing : examining the interactions … 31 (2011) 2, pp. 129-134
Persistent link: https://www.econbiz.de/10009154843
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Gaining competitive advantage with service-dominant logic
Lusch, Robert F.; Vargo, Stephen L. - In: Handbook of business-to-business marketing, (pp. 109-124). 2012
Persistent link: https://www.econbiz.de/10009500194
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Service-dominant logic : toward reframing business for enhanced e-novation
Lusch, Robert F.; Vargo, Stephen L.; Akaka, Melissa Archpru - In: E-novation for competitive advantage in collaborative …, (pp. 76-91). 2011
Persistent link: https://www.econbiz.de/10009387791
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Service-dominant logic foundations of e-novation
Vargo, Stephen L.; Lusch, Robert F. - In: E-novation for competitive advantage in collaborative …, (pp. 1-15). 2011
Persistent link: https://www.econbiz.de/10009387815
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Sales margin and margin capitalization rates : linking marketing activities to shareholder value
Lim, Steve C.; Lusch, Robert F. - In: Journal of the Academy of Marketing Science 39 (2011) 5, pp. 647-663
Persistent link: https://www.econbiz.de/10009381736