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The value of a metaphor : orga...
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Service-dominant logic
42
Service-Dominant Logic
41
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service-dominant logic
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Lusch, Robert F.
207
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72
Mars, Matthew M.
48
Lusch, Robert
12
Laczniak, Gene R.
10
Brown, James R.
8
Akaka, Melissa Archpru
7
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7
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4
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Liu, Ying
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Nix, Nancy W.
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Ram, Sudha
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Ross, Robert H.
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Schmenner, Roger W.
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Schuler, Drue
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Shim, Soyeon
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E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
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How alternative is alternative? : the role of entrepreneurial development, form, and function in the emergence of alternative marketscapes
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ECONIS (ZBW)
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EconStor
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41
Stepping aside and moving on : a rejoinder to a rejoinder
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1319-1321
Persistent link: https://www.econbiz.de/10009267010
Saved in:
42
Service-dominant logic : a rejoinder to Lusch and Vargo's reply
O'Shaughnessy, John
;
O'Shaughnessy, Nicholas Jackson
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1310-1318
Persistent link: https://www.econbiz.de/10009267013
Saved in:
43
Service-dominant logic : a necessary step
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
European journal of marketing : EJM
45
(
2011
)
7/8
,
pp. 1298-1309
Persistent link: https://www.econbiz.de/10009267015
Saved in:
44
The supply chain management of shopper marketing as viewed through a service ecosystem lens
Flint, Daniel John
;
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
International journal of physical distribution & …
44
(
2014
)
1/2
,
pp. 23-38
Persistent link: https://www.econbiz.de/10010259597
Saved in:
45
The complexity of context : a service ecosystems approach for international marketing
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of international marketing
21
(
2013
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010233213
Saved in:
46
Retailing
Dunne, Patrick M.
;
Lusch, Robert F.
;
Carver, James R.
-
2014
-
8. ed., international ed.
Persistent link: https://www.econbiz.de/10010242123
Saved in:
47
Elevating marketing : marketing is dead! Long live marketing!
Webster, Frederick E. <Jr.>
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
4
,
pp. 389-399
Persistent link: https://www.econbiz.de/10009776523
Saved in:
48
Service-dominant logic : prologue and prospects
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Die Betriebswirtschaft : DBW
73
(
2013
)
2
,
pp. 91-93
Persistent link: https://www.econbiz.de/10009727071
Saved in:
49
Evolving service for a complex, resilient, and sustainable world
Lusch, Robert F.
;
Spohrer, James C.
- In:
Journal of marketing management : MM
28
(
2012
)
13/14
,
pp. 1491-1503
Persistent link: https://www.econbiz.de/10009697987
Saved in:
50
Converting knowledge into value : gaining insights from service dominant logic and neuroeconomics
Randall, Wesley S.
;
Nowicki, David R.
;
Deshpande, …
- In:
International journal of physical distribution & …
44
(
2014
)
8/9
,
pp. 655-670
Persistent link: https://www.econbiz.de/10010426434
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