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Lusch, Robert F.; Brown, James R.; O'Brien, Matthew - In: Journal of the Academy of Marketing Science 39 (2011) 2, pp. 175-197

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Zacharia, Zach G.; Nix, Nancy W.; Lusch, Robert F. - In: Journal of operations management 29 (2011) 6, pp. 591-603

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Chandler, Jennifer D.; Lusch, Robert F. - In: Journal of service research : JSR 18 (2015) 1, pp. 6-22

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Bettencourt, Lance A.; Lusch, Robert F.; Vargo, Stephen L. - In: California management review 57 (2014/15) 1, pp. 44-66

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Lusch, Robert F.; Nambisan, Satish - In: Management information systems : mis quarterly 39 (2015) 1, pp. 155-175

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Vargo, Stephen L.; Lusch, Robert F. - In: Marketing theory 14 (2014) 3, pp. 239-248

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Ingene, Charles A.; Lusch, Robert F. - In: Journal of retailing 56 (1980) 3, pp. 21-40

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Vargo, Stephen L.; Lusch, Robert F. - In: Journal of the Academy of Marketing Science 36 (2008) 1, pp. 25-38

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