Vargo, Stephen L. (ed.); Lusch, Robert F. (ed.); … - 2018 - 1st ed
Cover -- Contents -- List of Figures -- List of Tables -- Notes on the Editors and Contributors -- Foreword: Service Economy, Service Ecology, and Service Morality -- Preface -- Part I: Introduction and Background -- 1: An Overview of Service-Dominant Logic -- 2: Services in Society and Academic...
