The international business environment has undergone major turbulence in 2020 following the onset of lockdowns, travel restrictions and social distancing all prompted by Covid-19. These restrictions have limited the revenue generation capacity of both countries and businesses - large and small....

This exploratory study pools together two complementary streams of literature – i.e. marketing and entrepreneurship, drawing upon a single case study of “Auntie Muni,” an informal woman-owned business in the food sector in Ghana’s East Legon area. In our estimation and based on our...

Purpose: Utilising brand equity dimensions, this study aims to enhance the literature by conceptualising and testing heritage brand equity dimensions (i.e. awareness, image, quality and value) and the intentions of international tourists to revisit moderated by safety and security within the...

Part I: Introduction -- Chapter 1: Introduction -- Part II: Entrepreneurial Intentions and Customer Management Issues -- Chapter 2: Dynamics of Final Year Students’ Entrepreneurial Inclination: Does Understanding of Entrepreneurship Matter? -- Chapter 3: Understanding Customer Service for...