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Impacts of market orientation on firm performance in SMEs of Turkey : a serial mediation approach

Özgül, Burcu; Karaca, Dilek; Zehir, Cemal - In: Journal of information & knowledge management : JIKM 22 (2023) 4, pp. 1-27

Persistent link: https://www.econbiz.de/10014388785

The role of B2B marketing strategy, ICT B2B marketing support, and service quality in market orientation : performance relationship ; evidence from three European countries

Jagodič, Gregor; Milfelner, Borut - In: Cogent business & management 9 (2022) 1, pp. 1-28

The purpose of this study is to evaluate the role of marketing strategy, information communication technology (ICT) marketing support, and service quality in the market orientation-performance relationship. Even though there are many studies considering the market orientation-performance...

Persistent link: https://www.econbiz.de/10014439742

Size matters : the market-non-market strategy nexus and firm performance in South Africa

Parnell, John A.; Troilo, Michael L.; Dobbelstein, Thomas - In: South African journal of business management 55 (2024) 1, pp. 1-11

Purpose: This study seeks to discover how a firm's size and its use of both market and non-market strategies (MS and NMS) impact firm performance in South Africa. Design/methodology/approach: We used the Prolific platform to gather survey data from 247 executives and managers across the country...

Persistent link: https://www.econbiz.de/10015196681

Interactive effects of marketing strategy formulation and implementation upon firm performance

Ramaseshan, B.; Ishak, Asmai; Kingshott, Russel P. J. - In: Journal of marketing management : MM 29 (2013) 11/12, pp. 1224-1250

Persistent link: https://www.econbiz.de/10010209649

Examining the impact of customer relationship management on deconstructed measures of firm performance

Mumuni, Alhassan G.; O’Reilly, Kelley - In: Journal of relationship marketing : innovations & … 13 (2014) 2, pp. 89-107

Persistent link: https://www.econbiz.de/10010392658

Managerial traits, market orientation and organisational performance : an empirical examination in a Middle Eastern context

Bhuian, Shahid N.; Shamma, Hamed M.; Mourad, Maha; … - In: International journal of economics and business research 6 (2013) 1, pp. 52-68

Persistent link: https://www.econbiz.de/10010345005

A cross-disciplinary examination of firm orientations' performance outcomes : the role of supply chain flexibility

Gligor, David M. - In: Journal of business logistics : JBL 35 (2014) 4, pp. 281-298

Persistent link: https://www.econbiz.de/10010479048

The relationship between the innovation orientation and organizations' performance in Romania

Ionescu, Adrian; Ionescu, Cornel - In: Revista română de economie 40 (2015) 1, pp. 299-312

Persistent link: https://www.econbiz.de/10011545815

Entrepreneurial orientation, market orientation and networking : impact on innovation and firm performance

Bucktowar, Rouma; Kocak, Akin; Padachi, Kesseven - In: Journal of developmental entrepreneurship : JDE ; a … 20 (2015) 4, pp. 1-22

Persistent link: https://www.econbiz.de/10011446065

Marketing department power and firm performance

Feng, Hui; Morgan, Neil A.; Rego, Lopo L. - In: Journal of marketing 79 (2015) 5, pp. 1-20

Persistent link: https://www.econbiz.de/10011372426