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Five ways branding is changing...
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Brand management
20,445
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13,009
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11,978
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11,203
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11,166
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8,775
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3,634
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3,631
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2,438
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2,272
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2,234
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1,912
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1,888
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1,436
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1,274
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1,256
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1,195
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1,194
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1,172
Firmenimage
1,172
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1,132
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1,053
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942
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Esch, Franz-Rudolf
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Burmann, Christoph
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99
Melewar, T. C.
91
Keller, Kevin Lane
77
Huber, Frank
75
Meffert, Heribert
74
Bruhn, Manfred
70
De Chernatony, Leslie
59
Sattler, Henrik
58
Ahlert, Dieter
54
Foroudi, Pantea
47
Tomczak, Torsten
47
Loureiro, Sandra Maria Correia
46
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45
Bauer, Hans H.
45
Phau, Ian
45
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44
Fournier, Susan
43
Bang, Nguyen
41
Ind, Nicholas
41
Ko, Eunju
41
Romaniuk, Jenni
40
Veloutsou, Cleopatra
40
Merrilees, Bill
39
Schmidt, Holger J.
39
Dawes, John
37
Guzman, Francisco
37
Iglesias, Oriol
37
Gupta, Suraksha
36
MacInnis, Deborah J.
34
Uggla, Henrik
34
Christodoulides, George
33
Errichiello, Oliver Carlo
33
Herrmann, Andreas
33
Park, C. Whan
33
Strebinger, Andreas
33
Völckner, Franziska
33
Langner, Tobias
32
Kernstock, Joachim
31
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Springer Fachmedien Wiesbaden
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National Bureau of Economic Research
52
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Gesellschaft zur Erforschung des Markenwesens
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Université Paris-Dauphine (Paris IX)
27
Verlag Dr. Kovač
20
Haufe-Lexware GmbH & Co. KG
15
Information Resources Management Association
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Markenverband
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European Commission / Directorate-General for the Environment
12
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
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Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
11
World Bank
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Campus Verlag
8
Springer Gabler <Firma>
8
Springer International Publishing
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Lithuanian University of Agriculture
5
OECD
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5
Vytautas Magnus University
5
Österreichische Werbewissenschaftliche Gesellschaft
5
De Gruyter Oldenbourg
4
Deutsche Werbewissenschaftliche Gesellschaft
4
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Journal of business research : JBR
736
The journal of brand management : an international journal
662
The journal of product & brand management
450
Journal of retailing and consumer services
389
SpringerLink / Bücher
341
Asia Pacific journal of marketing and logistics
183
Psychology & marketing
179
European journal of marketing : EJM
143
Journal of marketing communications
137
Journal of strategic marketing
135
Marketing intelligence & planning
135
International journal of hospitality management
131
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
128
Journal of Product & Brand Management
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Industrial marketing management : the international journal for industrial and high-tech firms
121
Journal of marketing management : MM
115
Journal of marketing
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Journal of marketing research : JMR
114
Journal of advertising research
111
The IUP journal of brand management : IJBRM
109
Strategic Direction
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Springer eBook Collection
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Journal of promotion management : innovations in planning and applied research
95
Journal of the Academy of Marketing Science
95
Journal of fashion marketing and management
91
Innovatives Markenmanagement
89
International journal of advertising : the review of marketing communications
89
Marketing letters : a journal of research in marketing
88
The Trademark reporter
88
Journal of international consumer marketing
87
Cogent business & management
84
International journal of internet marketing and advertising : IJIMA
84
Qualitative market research : an international journal
82
European journal of marketing
81
International marketing review
80
Journal of marketing management : JMM ; journal of the Academy of Marketing
79
International journal of contemporary hospitality management
76
Markenartikel : das Magazin für Markenführung
76
Tourism management : research, policies, practice
75
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Other ZBW resources
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RePEc
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EconStor
92
BASE
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ArchiDok
5
OLC EcoSci
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1
The formation of a nation tourism
brand
of Ukraine
Melnychenko, Svitlana
;
Bosovska, Myroslava
;
Okhrimenko, Alla
- In:
Baltic Journal of Economic Studies
7
(
2021
)
2
,
pp. 161-169
Persistent link: https://www.econbiz.de/10012587094
Saved in:
2
Improving
brand
security through good
brand
risk management
Hai-Yen Thi Bui
- In:
International journal of trade and global markets
19
(
2024
)
5
,
pp. 1-20
Persistent link: https://www.econbiz.de/10015439441
Saved in:
3
The use of demographic and psychographic segmentation to creating marketing strategy of
brand
loyalty
Gajanova, Lubica
;
Nadanyiova, Margareta
; …
- In:
Scientific Annals of Economics and Business
66
(
2019
)
1
,
pp. 65-84
Persistent link: https://www.econbiz.de/10012313575
Saved in:
4
Follow the leader or go your own way : the use of logos and branding in AmeriCorps and similar federally funded service grant programs as a pre-cursor to sustainable branding
Chaifetz, Marshal
;
Smith, Nicholas Pace
- In:
Journal of global scholars of marketing science : …
30
(
2020
)
4
,
pp. 358-366
Persistent link: https://www.econbiz.de/10012286206
Saved in:
5
Market niche as a method of
brand
promotion
Boienko, Оlena
;
Susidenko, Оleksii
- In:
Baltic Journal of Economic Studies
5
(
2019
)
1
,
pp. 15-20
Persistent link: https://www.econbiz.de/10012209157
Saved in:
6
Box office collection of sequel movies : exploring
brand
extension effect
Dewani, Prem Prakash
;
Malhan, Mohit
;
Mathur, Sameer
- In:
Journal for global business advancement : JGBA
14
(
2021
)
3
,
pp. 288-311
Persistent link: https://www.econbiz.de/10012613981
Saved in:
7
Sport brands :
brand
relationships and consumer behavior
Kunkel, Thilo
;
Biscaia, Rui
- In:
Sport marketing quarterly : preferred journal of the …
29
(
2020
)
1
,
pp. 3-17
Persistent link: https://www.econbiz.de/10012597271
Saved in:
8
Brand
externalities : a taxonomy
Padela, Shoaib M. Farooq
;
Wooliscroft, Ben
; …
- In:
Journal of macromarketing
41
(
2021
)
2
,
pp. 356-372
Persistent link: https://www.econbiz.de/10012521300
Saved in:
9
The
brand
of "hijabers" between marketability and Islamic identity
Aloui, Narjess
;
Amdouni, Cyrine
- In:
International journal of islamic marketing and branding
3
(
2018
)
4
,
pp. 341-352
Persistent link: https://www.econbiz.de/10012051030
Saved in:
10
Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan
;
Muhammad Sabbir Rahman
;
Abu Bakar Sade
- In:
International journal of business excellence
17
(
2019
)
3
,
pp. 290-305
Persistent link: https://www.econbiz.de/10011997497
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