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Positive and Negative Affectivity as Mediators of Volunteerism and Service‐Oriented Citizenship Behavior and Customer Loyalty
Jain, Ajay K.; Malhotra, Naresh K.; Guan, Chong - In: Psychology & marketing 29 (2012) 12, pp. 1004-1018
Persistent link: https://www.econbiz.de/10010042257
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Marketing of services : retailing and health care
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299913
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International and cross-cultural marketing
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299916
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Marketing management and policy
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299919
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Consumer behavior : attitude, intention, and choice behavior
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299922
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Consumer behavior : information processing and decision making
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299927
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Research methodology : research design and data analysis
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299963
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Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299967
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Legends in marketing: Naresh K. Malhotra
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009300114
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Management information systems, technology, and marketing
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009301066