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Stereotype Processing's Effect on the Impact of the Myth/Fact Message Format and the Role of Personal Relevance

Yeh, Marie A.; Jewell, Robert D.; Hu, Michael Y. - In: Psychology & marketing 30 (2013) 1, pp. 36-45

Persistent link: https://www.econbiz.de/10010052681

An investigation of age and gender differences in children’s preferences underlying choice

Yeh, Marie A.; Jewell, Robert D.; Zamudio, Cesar - In: Young Consumers 20 (2019) 1, pp. 14-28

Purpose: This study aims to investigate age and gender differences in young consumers’ attribute preferences that underlie their choice decisions. This research proposes and finds that attribute preferences are moderated by age but not gender. Understanding how children at different ages...

Persistent link: https://www.econbiz.de/10012080993

The stigma of mental illness : using segmentation for social change

Yeh, Marie A.; Jewell, Robert D.; Thomas, Veronica L. - In: Journal of public policy & marketing : JPP & M ; an … 36 (2017) 1, pp. 97-116

Persistent link: https://www.econbiz.de/10011690546

The myth/fact message frame and persuasion in advertising : enhancing attitudes toward the mentally ill

Yeh, Marie A.; Jewell, Robert D. - In: Journal of advertising : official publication of the … 44 (2015) 2, pp. 161-172

Persistent link: https://www.econbiz.de/10011292305

Establishing effective repositioning communications in a competitive marketplace

Jewell, Robert D. - In: Journal of marketing communications 13 (2007) 4, pp. 231-241

Persistent link: https://www.econbiz.de/10003606541

Toward a “human being to commodity model” as an explanation for men's violent, sexual consumption of women

Yeh, Marie A.; Eilert, Meike; Vlahos, Aphrodite; Baker, … - In: Journal of Consumer Affairs 55 (2021) 3, pp. 911-938

Persistent link: https://www.econbiz.de/10012635898

Physical risk messaging enhances favorable attitudes toward mask wearing

Yeh, Marie A.; Mirabito, Ann M.; Finkelstein, Stacey R. - In: Journal of Consumer Affairs 55 (2021) 4, pp. 1682-1690

Persistent link: https://www.econbiz.de/10012635916

The stigma turbine : a theoretical framework for conceptualizing marketplace stigma

Mirabito, Ann M.; Otness, Cele C.; Crosby, Elizabeth; … - In: Journal of public policy & marketing : JPP & M ; an … 35 (2016) 2, pp. 170-184

Persistent link: https://www.econbiz.de/10011618663

Conversations about conducting marketing research in mental health

Machin, Jane E.; Brister, Teri; Bossarte, Robert M.; … - In: Journal of consumer marketing 39 (2022) 6, pp. 569-578

Persistent link: https://www.econbiz.de/10013399751

Maladaptive healthcare seeking : a comprehensive and generative model of care seeking using a consumer behavior lens

Boland, Wendy Attaya; Finkelstein, Stacey R.; Vallen, Beth - In: Maladaptive Consumer Behavior : Theory, Research, and …, (pp. 211-239). 2024

Persistent link: https://www.econbiz.de/10015066144