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Consumer behaviour
115
Konsumentenverhalten
110
Theorie
86
Theory
86
Deutschland
57
Germany
57
Beziehungsmarketing
56
Relationship marketing
56
Marktforschung
40
Market research
37
Brand management
28
Produktmanagement
28
Markenführung
27
Marketing
27
Product design
27
Product management
26
Produktgestaltung
26
Conjoint analysis
25
Conjoint-Analyse
25
Brand image
22
Markenimage
22
Pricing strategy
20
Preismanagement
19
Brand
18
Markenartikel
18
Marketing management
18
Marketingmanagement
18
Automotive industry
17
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12
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11
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11
Kfz-Markt
11
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551
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125
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175
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71
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Working Paper
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Collection of articles of several authors
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Graue Literatur
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research-article
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10
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5
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2
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English
244
Undetermined
219
German
214
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Herrmann, Andreas
550
Huber, Frank
156
Sprott, David E.
92
Heitmann, Mark
64
Tomczak, Torsten
39
Bauer, Hans H.
33
Landwehr, Jan R.
31
Jungwirth, Johann
30
Landwehr, Jan Rüdiger
29
Spangenberg, Eric R.
29
Wricke, Martin
24
Wentzel, Daniel
23
Johnson, Eric J.
22
Franz, Christoph
21
Gustafsson, Anders
20
Fleisch, Elgar
19
Miyazaki, Anthony D.
18
Gächter, Simon
16
Esch, Franz-Rudolf
14
Manning, Kenneth C.
14
Braunstein, Christine
13
Johnson, Michael D.
13
Hollebeek, Linda D.
12
Grohmann, Bianca
11
Herrmann, A.
11
Hildebrand, Christian
11
Algesheimer, René
10
Sattler, Henrik
10
Schaffner, Dorothea
10
Stadler, Rupert
10
Seilheimer, Christian
9
Smith, Ronn J.
9
Czellar, Sandor
8
Homburg, Christian
8
Häubl, Gerald
8
Kressmann, Frank
8
Albers, Sönke
7
Bellis, Emanuel de
7
Gaechter, Simon
7
Hofstetter, Reto
7
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Centre for Decision Research and Experimental Economics (CeDEx), School of Economics
6
HEC Paris (École des Hautes Études Commerciales)
2
Institute for the Study of Labor (IZA)
2
Agricultural and Applied Economics Association - AAEA
1
Department of Agricultural and Resource Economics, University of Connecticut
1
Forschungsinstitut zur Zukunft der Arbeit <Bonn>
1
Verlag Franz Vahlen
1
Zwick Center for Food and Resource Policy, Department of Agricultural and Resource Economics
1
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Published in...
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Inventing mobility for all : mastering mobility-as-a-service with self-driving vehicles
29
Journal of business economics : JBE
29
Psychology & marketing
24
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
23
Marketing : ZFP ; journal of research and management
19
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
18
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : Zfbf
18
The digital pill : what everyone should know about the future of our healthcare system
17
Die Betriebswirtschaft : DBW
16
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
12
Journal of retailing
12
Jahrbuch der Absatz- und Verbrauchsforschung
9
Journal of marketing
9
Conjoint measurement : methods and applications
8
Ifo-Schnelldienst
8
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
7
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
7
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
6
Discussion Papers / Centre for Decision Research and Experimental Economics (CeDEx), School of Economics
6
Journal of business research : JBR
6
Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
6
Springer eBook Collection / Business and Economics
6
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
6
European Journal of Marketing
5
Journal of Business Research
5
Journal of marketing research
5
Journal of marketing research : JMR
5
Journal of retailing and consumer services
5
Review of managerial science
5
SpringerLink / Bücher
5
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
5
Die Bank : Zeitschrift für Bankpolitik und Praxis
4
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
4
Harvard business review : HBR
4
Harvard-Business-Manager : das Wissen der Besten
4
IZA Discussion Papers
4
International journal of quality & reliability management
4
Journal für Betriebswirtschaft : management review quarterly
4
Journal of Product & Brand Management
4
Journal of consumer affairs : official publication of the American Council on Consumer Interests
4
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Source
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ECONIS (ZBW)
408
OLC EcoSci
188
RePEc
36
Other ZBW resources
20
USB Cologne (EcoSocSci)
17
EconStor
6
USB Cologne (business full texts)
1
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1
"Radio oder Schiebedach?" : Wirkung von mentalen Budgets auf das individuelle Produktwahlverhalten
Polak, Benjamin
;
Herrmann, Andreas
;
Heitmann, Mark
; …
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
61
(
2009
)
7
,
pp. 783-803
Persistent link: https://www.econbiz.de/10003900808
Saved in:
2
Squaring customer demands, brand strengh, and production requirements : a case example of an integrand product and branding strategy
Herrmann, Andreas
;
Henneberg, Stephan
;
Landwehr, Jan …
- In:
Total quality management & business excellence : an …
21
(
2010
)
9/10
,
pp. 1017-1031
Persistent link: https://www.econbiz.de/10008660449
Saved in:
3
Management von Kundenbeziehungen durch Brand Communities
Herrmann, Andreas
;
Algesheimer, René
;
Landwehr, Jan …
- In:
Management von Kundenbeziehungen : Perspektiven - …
,
(pp. 469-484)
.
2010
Persistent link: https://www.econbiz.de/10003934484
Saved in:
4
The eyes have it : how a car's face influences consumer categorization and evaluation of product line extensions
Keaveney, Susan M.
;
Herrmann, Andreas
;
Befurt, Rene
; …
- In:
Psychology & marketing
29
(
2012
)
1
,
pp. 36-51
Persistent link: https://www.econbiz.de/10009501836
Saved in:
5
The effect of default options on choice : evidence from online product configurators
Herrmann, Andreas
;
Goldstein, Daniel G.
;
Stadler, Rupert
; …
- In:
Journal of retailing and consumer services
18
(
2011
)
6
,
pp. 483-491
Persistent link: https://www.econbiz.de/10009375667
Saved in:
6
Die Crowd macht gleich
Herrmann, Andreas
;
Hildebrand, Christian
;
Häubl, Gerald
; …
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
9
,
pp. 6-9
Persistent link: https://www.econbiz.de/10009783425
Saved in:
7
Product design for the long run : consumer responses to typical and atypical designs at different stages of exposure
Landwehr, Jan Rüdiger
;
Wentzel, Daniel
;
Herrmann, Andreas
- In:
Journal of marketing
77
(
2013
)
5
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009793055
Saved in:
8
Conformity and the crowd
Hildebrand, Christian
;
Häubl, Gerald
;
Herrmann, Andreas
; …
- In:
Harvard business review : HBR
91
(
2013
)
7/8
,
pp. 23
Persistent link: https://www.econbiz.de/10009776977
Saved in:
9
The effect of brand gender on brand equity
Lieven, Theo
;
Grohmann, Bianca
;
Herrmann, Andreas
; …
- In:
Psychology & marketing
31
(
2014
)
5
,
pp. 371-385
Persistent link: https://www.econbiz.de/10010362505
Saved in:
10
Verankerung von Markenwerten im Produktdesign
Landwehr, Jan Rüdiger
;
Stadler, Rupert
;
Herrmann, Andreas
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
63
(
2011
)
2
,
pp. 189-212
Persistent link: https://www.econbiz.de/10008909030
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