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Deconstructing the "First moment of truth" : understanding unplanned consideration and purchase conversion using in-store video tracking

Hui, Sam K.; Huang, Yanliu; Suher, Jacob; Inman, J. Jeffrey - In: Journal of marketing research : JMR 50 (2013) 4, pp. 445-462

Persistent link: https://www.econbiz.de/10009786184

Capturing the 'First Moment of Truth' : Understanding Unplanned Consideration and Purchase Conversion Using In-Store Video Tracking

Huang, Yanliu - 2013

In order to optimize their shopper marketing strategies, retailers and manufacturers are interested in understanding in-store drivers of unplanned spending. In particular, they are interested in understanding shopping behavior at the point of purchase, termed the “first moment of truth”...

Persistent link: https://www.econbiz.de/10013091551

A penny saved is a penny earned : how money-view and self-view jointly influence consumer financial behaviour

Kim, Min Jung; Huang, Yanliu; Chen, Haipeng - In: International journal of consumer studies 46 (2022) 2, pp. 449-458

Persistent link: https://www.econbiz.de/10013162266

There is more to planned purchases than knowing what you want : dynamic planning and learning in a repeated multi-store price search task

Huang, Yanliu; Hutchinson, J. W. - In: MSI reports : working paper series (2010) 2, pp. 97-142

Persistent link: https://www.econbiz.de/10008992248

The roles of planning, learning, and mental models in repeated dynamic decision making

Huang, Yanliu; Hutchinson, J. W. - In: Organizational behavior and human decision processes : … 122 (2013) 2, pp. 163-176

Persistent link: https://www.econbiz.de/10010227145

Tradeoffs in the dark : the effect of experience on extrapolated consumer preferences

Huang, Yanliu; Meyer, Robert J. - 2009

Persistent link: https://www.econbiz.de/10003842052

The influence of initial possession level on consumers' adoption of a collection goal : a tipping point effect

Gao, Leilei; Huang, Yanliu; Simonson, Itamar - In: Journal of marketing 78 (2014) 6, pp. 143-156

Persistent link: https://www.econbiz.de/10010463447

Choice under restrictions

Botti, Simona; Broniarczyk, Susan M.; Häubl, Gerald; … - 2008

Nearly every decision a person makes is restricted in some way. While we are painfully aware of some of these restrictions, others go largely undetected. This paper presents a conceptual framework for understanding how restrictions interact with situational and individual characteristics, as...

Persistent link: https://www.econbiz.de/10011566394

"I want to know the answer! : give me fish ’n’ chips!" : the impact of curiosity on indulgent choice

Wang, Chen; Huang, Yanliu - In: Journal of consumer research : JCR ; an … 44 (2018) 5, pp. 1052-1067

Persistent link: https://www.econbiz.de/10011844008

The effect of pursuing self-regulatory goals on variety seeking

Rafieian, Hoori; Huang, Yanliu; Kahn, Barbara E. - In: Journal of consumer research : JCR ; an … 50 (2024) 6, pp. 1157-1171

Persistent link: https://www.econbiz.de/10014526266