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Strategies to offset dissatisfactory product performance : the role of post-purchase marketing

Wang, Kai-yu; Liang, Minli; Peracchio, Laura A. - In: Journal of business research : JBR 64 (2011) 8, pp. 809-815

Persistent link: https://www.econbiz.de/10009229006

How do young children learn to be consumers? : A script-processing approach

Peracchio, Laura A. - In: Journal of consumer research : JCR ; an … 18 (1992) 4, pp. 425-440

Persistent link: https://www.econbiz.de/10001119382

How banner ads can be effective: Investigating the influences of exposure duration and banner ad complexity

Wang, Kai-Yu; Shih, Eric; Peracchio, Laura A - In: International journal of advertising : the quarterly … 32 (2013) 1, pp. 121-142

Persistent link: https://www.econbiz.de/10010085859

Strategies to offset dissatisfactory product performance: The role of post-purchase marketing

Wang, Kai-Yu; Liang, Minli; Peracchio, Laura A. - In: Journal of Business Research 64 (2011) 8, pp. 809-815

This research examines the role of post-purchase recovery initiatives in offsetting the negative effect of a dissatisfactory product experience. Experiment 1 explores the effect of counterfactual thinking, a mental simulation process of reflecting upon past events and generating alternative...

Persistent link: https://www.econbiz.de/10009146529

Strategies to offset dissatisfactory product performance: The role of post-purchase marketing

Wang, Kai-Yu; Liang, Minli; Peracchio, Laura A. - In: Journal of business research : JBR 64 (2011) 8, pp. 809-816

Persistent link: https://www.econbiz.de/10009017519

Bilingual consumers and the web : moderators of language effects in website navigation

Luna, David; Peracchio, Laura A.; Juan, María D. de - 2002

Persistent link: https://www.econbiz.de/10001704764

Bicultural-bilingguals : the effect of cultural frame switching on translation equivalence

Ringberg, Torsten V.; Luna, David; Reihlen, Markus; … - In: International journal of cross cultural management : CCM 10 (2010) 1, pp. 77-92

Persistent link: https://www.econbiz.de/10003972763

The sounds of the marketplace : the role of audition in marketing

Meyers-Levy, Joan; Bublitz, Melissa G.; Peracchio, Laura A. - In: Sensory marketing : research on the sensuality of products, (pp. 137-156). 2010

Persistent link: https://www.econbiz.de/10003933252

The construal (in)compatibility effect : the moderating role of a creative mind-set

Yang, Xiaojing; Ringberg, Torsten; Mao, Huifang; … - In: Journal of consumer research : JCR ; an … 38 (2011/12) 4, pp. 681-696

Persistent link: https://www.econbiz.de/10009409020

It's not whether you win or lose, it's how you play the game? : the role of process and outcome in experience consumption

Yang, Xiaojing; Mao, Huifang; Peracchio, Laura A. - In: Journal of marketing research : JMR 49 (2012) 6, pp. 954-966

Persistent link: https://www.econbiz.de/10009688756