Ali, Tahir; Butt, Aurangzeab; Arslan, Ahmad; Tarba, … - In: International Marketing Review 38 (2021) 6, pp. 1113-1142
Purpose: This study investigates an under-researched yet fundamental question of how a developed country multinational enterprises (DMNE) perceives and manages political risks when undertaking infrastructure projects in the emerging markets (EMs). Design/methodology/approach: The authors use an...