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Expanding the boundary of brand extensions through brand relationship quality

Arikan, Esra; Yılmaz, Çengiz; Bodur, Muzaffer - In: Journal of business economics and management 17 (2016) 6, pp. 930-944

Persistent link: https://www.econbiz.de/10011625922

A case study of the mediating role of innovation on the relationship between environmental uncertainty, market orientation, and firm performance

Uzkurt, Cevahir; Kimzan, Halil Semih; Yılmaz, Çengiz - In: International journal of innovation and technology … 13 (2016) 6, pp. 1750003-1-21

Persistent link: https://www.econbiz.de/10011638937

A typology of personalisation practices in marketing in the digital age

Aksoy, Nilsah Cavdar; Kabadayi, Ebru Tumer; Yılmaz, Çengiz - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 11/12, pp. 1091-1122

Persistent link: https://www.econbiz.de/10012623855

Antecedents of private-label brand purchase intention : an experimental analysis

İpek, İlayda; Yılmaz, Çengiz - In: Journal of international consumer marketing 34 (2022) 4, pp. 435-449

Persistent link: https://www.econbiz.de/10013361582

SMS advertising : how message relevance is linkes to the attitude toward the brand

Varnali, Kaan - In: Journal of marketing communications 20 (2014) 5, pp. 339-351

Persistent link: https://www.econbiz.de/10010423019

The impact of the Internet on marketing strategy : revisiting early predictions

Varnali, Kaan - In: International journal of e-business research : an … 6 (2010) 4, pp. 38-51

Persistent link: https://www.econbiz.de/10008748539

Online behavioral advertising : an integrative review

Varnali, Kaan - In: Journal of marketing communications 27 (2021) 1, pp. 93-114

Persistent link: https://www.econbiz.de/10012424760

Understanding customer journey from the lenses of complexity theory

Varnali, Kaan - In: The service industries journal 39 (2019) 11/12, pp. 820-835

Persistent link: https://www.econbiz.de/10012205857

The Impact of ISO Certification on the Levels of Awareness and Usage of Quality Tools and Concepts: A Survey of Turkish Manufacturing Companies

Ozgur, Ceyhun; Meek, Gary E.; Toker, Aysegul - In: Quality management journal : QMJ 9 (2002) 2, pp. 57-69

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The effect of customer relationship management adoption in business‐to‐business markets

Zeynep Ata, U.; Toker, Aysegul - In: Journal of Business & Industrial Marketing 27 (2012) 6, pp. 497-507

Purpose – The purpose of this study is to investigate the effects of customer relationship management (CRM) practices on customer satisfaction and firm performance in business‐to‐business (B2B) markets. Design/methodology/approach – A model is developed and empirically tested through...

Persistent link: https://www.econbiz.de/10014843136