Purpose – The extent of relational behaviors displayed by independent partners in channels of distribution is a critical determinant of the efficiency and effectiveness of distribution operations. The purpose of this study is to focus on the two key antecedents of relational behaviors in...

The study investigates the effects of environmental claims and claim specificity on advertisement effectiveness. An experimental study is conducted using hypothetical print advertisements for three product categories, namely laundry machines, wrist watches, and DVD players. Findings indicate...

This study investigates the influences of claim specificity, the product’s environmental relevance, and the respondents’ proenvironmental orientation on the effectiveness of green advertising among Turkish consumers. An experimental study is conducted using hypothetical print advertisements...

12 Haziran 2011 seçimlerinden sonra Türkiye’de seçmenlerin iktidar partisi AKP ve ana muhalefet partisi CHP etrafında giderek keskinleşen karşılıklı tercihlerle toplanma eğilimleri net olarak görülmektedir. Araştırmanın amacı, seçmenlerin AKP’den uzaklaşıp CHP’ye...

Efforts to delineate the performance implications of organizational culture elements continue. The study examines the effects of four major organizational culture traits, involvement, consistency, adaptability, and mission, on measures of firm effectiveness, using data collected from...

This paper attempts to understand the role of two highly relevant founder family characteristics, harmony among family members and the degree of democratization in decision-making, in the institutionalization and adaptive capability development processes of family firms in Turkey as an exemplar...