Stoklasa, Michal; Matušínská, Kateřina - In: Scientific papers of the University of Pardubice 30 (2022) 1, pp. 1-11
The Covid-19 pandemic in 2020 and 2021 changed consumer purchasing behaviour and brand perception. Regional brands were denied their traditional availability and communication channels due to lockdowns. This poses a question whether regional brands are even relevant for consumers and companies...
