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Do innovators perform abroad? Findings from two producer's service sectors

Castro-Lucas, Cristina; Diallo, Mbaye Fall; Léo, … - In: The Service Industries Journal 33 (2013) 3-4, pp. 392-408

This research explores the relationship between service innovation and international development in producers' service firms. A theoretical model explaining how firms achieve international performance is tested using the partial least-squares (PLS) method. Data are obtained from a specific...

Persistent link: https://www.econbiz.de/10010679955

Factors influencing consumer behaviour towards store brands : evidence from the French market

Diallo, Mbaye Fall; Chandon, Jean-Louis; Cliquet, Gérard; … - In: International journal of retail & distribution management 41 (2013) 6, pp. 422-441

Persistent link: https://www.econbiz.de/10009770729

La qualité de service dans la grande distribution brésilienne : effets sur l'intention d'achat de la marque de distributeur

Diallo, Mbaye Fall; Philippe, Jean; Seck, Anne Marianne - 2014

Persistent link: https://www.econbiz.de/10010370765

Do innovators perform abroad? Findings from two producer's service sectors

Castro-Lucas, Cristina; Diallo, Mbaye Fall; Lo, Pierre-Yves - In: The service industries journal 33 (2013) 3, pp. 392-408

Persistent link: https://www.econbiz.de/10010098583

Retail branding issues in emerging countries : research insights and priorities

Diallo, Mbaye Fall - In: Psychology of branding, (pp. 97-110). 2013

Persistent link: https://www.econbiz.de/10009775618

Effects of store image and store brand price-image on store brand purchase intention : application to an emerging market

Diallo, Mbaye Fall - In: Journal of retailing and consumer services 19 (2012) 3, pp. 360-367

Persistent link: https://www.econbiz.de/10009541787

Image perçue et attitude envers les marques de distributeur dans les pays émergents : quelle modération de l'association du magasin à une enseigne locale ou internationale?

Diallo, Mbaye Fall - In: Recherche et applications en marketing : RAM 35 (2020) 3, pp. 58-85

Persistent link: https://www.econbiz.de/10012308389

Le secteur de la grande distribution au Sénégal : analyse et recommendations

Diallo, Mbaye Fall; Seck, Anne Marianne - In: Gestion des activités publiques et privées en milieu …, (pp. 35-61). 2014

Persistent link: https://www.econbiz.de/10010515578

Consumer choice of store brands across store formats : a panel data analysis under crisis periods

Kaswengi, Jospeh; Diallo, Mbaye Fall - In: Journal of retailing and consumer services 23 (2015), pp. 70-76

Persistent link: https://www.econbiz.de/10010503930

Drivers of store brand usage in an Asian emerging market : evidence from Vietnam

Diallo, Mbaye Fall - In: International journal of retail & distribution management 43 (2015) 12, pp. 1144-1161

Persistent link: https://www.econbiz.de/10011431950