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Identifying new segments from a global branding perspective : a three-country study
Palazzo, Maria; Vollero, Agostino; Siano, Alfonso - In: Journal of marketing analytics : JMA 4 (2016) 4, pp. 159-171
Persistent link: https://www.econbiz.de/10011662895
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The use of demographic and psychographic segmentation to creating marketing strategy of brand loyalty
Gajanova, Lubica; Nadanyiova, Margareta; … - In: Scientific Annals of Economics and Business 66 (2019) 1, pp. 65-84
Persistent link: https://www.econbiz.de/10012313575
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Modelling air carrier choices with a Segment Specific Cross Nested Logit model
Drabas, Tomasz; Wu, Cheng-lung - In: Journal of air transport management 32 (2013), pp. 8-16
Persistent link: https://www.econbiz.de/10010127372
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Brand equity and brand loyalty in the internet banking context : FIMIX-PLS market segmentation
Loureiro, Sandra Maria Correia; Miranda, Francisco J. - In: Challenges and trends in modern banking, (pp. 179-195). 2016
Persistent link: https://www.econbiz.de/10011516904
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Consumer subjective well-being as a core concept in marketing : theoretical basis and application to the automotive sector
Kressmann, Frank - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013432249
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Demographic product segmentation in financial services products in Australia and New Zealand
Lees, Gavin; Winchester, Maxwell; De Silva, Sidath - In: Journal of financial services marketing : JFSM 21 (2016) 3, pp. 240-250
Persistent link: https://www.econbiz.de/10011554800
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Using Twitter network to detect market segments in the airline industry
Punel, Aymeric; Ermagun, Alireza - In: Journal of air transport management 73 (2018), pp. 67-76
Persistent link: https://www.econbiz.de/10011937500
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Entwicklungsmöglichkeiten für Mobile Broadcasting : Projetbericht des europäischen Mobile Media Projekts MI FRIENDS
Klein, Andreas (contributor) - 2009
Persistent link: https://www.econbiz.de/10003813299
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Brand association in jewellery segment : scale development and validation
Jaggi, Shamily; Nim, Dheeraj - In: International journal of applied management science : IJAMS 12 (2020) 4, pp. 309-323
Persistent link: https://www.econbiz.de/10012504992
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Understanding of consumers' perception toward select FMCG products
Siriguppi, Dwarakanath - In: International journal of public sector performance … 9 (2022) 3, pp. 248-257
Persistent link: https://www.econbiz.de/10013257287