Increasing internet use to access information and book trips significantly impacts the tourism industry and calls attention to learn more about website performance and evaluation. Specifically, how do tourists interact with websites? Which websites transform travelers into repeat visitors? Most...

The book investigates user satisfaction with mobile services, the perceived quality of m-commerce products, and the loyalty towards service providers. After introducing the m-commerce value chain and emerging mobile services, the first part examines relevant theories from diffusion of...

Purpose – The relevant literature suggests that website designers should consider the needs of their target groups. This study aims to show the importance of certain website content/applications as perceived by specific user segments, and reveal a posteriori segments based on motivational...