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The effectiveness of advertisi...
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Advertising effects
20
Werbewirkung
20
Advertising
12
Consumer behaviour
12
Konsumentenverhalten
12
Werbung
12
Cognition
6
Kognition
6
Taiwan
6
Emotion
5
Brand
4
Markenartikel
4
Psychology of advertising
4
Werbepsychologie
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Asien
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Chang, Chingching
60
Chang, C.
17
Chang, ChiaChi
5
Wu, Chia-Huei
3
Chen, Y.
2
Heigenhauser, Ludwig
2
Held, U.
2
Hsu, Shih-Hsun
2
Kappos, Ludwig
2
Lee, Wei-Na
2
Li, Hairong
2
Li, S.
2
Liu-Thompkins, Yuping
2
Polman, Chris
2
CHANG, CHINGCHING
1
Chang, Chingho
1
Chang, Wei‐Shan
1
Chen, Mei-Yen
1
Chiang, C.
1
Chong, Woon Kian
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Driessen, T.
1
Duh, Rong-Ruey
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Fang, Eddy S.
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Hsu, Ming-Fu
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Johnson, R.
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Kuo, Che-Chun
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Liao, G.
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Lin, C.
1
Lin, Shen-Yang
1
Liu, C.
1
McAleer, M.J.
1
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Department of Economics, Business School
1
Erasmus University Rotterdam, Econometric Institute
1
International Association of Agricultural Economists - IAAE
1
Tilburg University, Center for Economic Research
1
Published in...
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Journal of advertising : official publication of the American Academy of Advertising
19
International journal of advertising : the quarterly review of marketing communications
14
Psychology & marketing
11
Journal of advertising
3
Journal of advertising research
3
Journal of business research : JBR
3
Human resources abstracts : an international information service
2
International journal of advertising : the review of marketing communications
2
Journal of business and psychology
2
Journal of consumer affairs : official publication of the American Council on Consumer Interests
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
2006 Annual Meeting, August 12-18, 2006, Queensland, Australia
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Advertising theory
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Discussion paper / Sonderforschungsbereich 386 der Ludwig-Maximilians-Universität München
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International journal of human resource management
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Journal of Business Ethics
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Journal of consumer behaviour
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Journal of economic behavior & organization : JEBO
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Journal of mathematical economics
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Natural Hazards
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Naval research logistics : an international journal
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Operations-Research-Spektrum : Zeitschrift der Gesellschaft für Operations Research
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Personnel review
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Psychology & Marketing
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Risk management : an international journal
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The European Physical Journal B - Condensed Matter and Complex Systems
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ECONIS (ZBW)
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OLC EcoSci
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RePEc
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BASE
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EconStor
1
Other ZBW resources
1
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1
Ad framing effects for consumption products : an affect priming process
Chang, Chingching
- In:
Psychology & marketing
25
(
2008
)
1
,
pp. 24-46
Persistent link: https://www.econbiz.de/10003735795
Saved in:
2
The effectiveness of using a global look in an Asian market
Chang, Chingching
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 199-214
Persistent link: https://www.econbiz.de/10003742654
Saved in:
3
Chronological age versus cognitive age for younger consumers : implications for advertising persuasion
Chang, Chingching
- In:
Journal of advertising : official publication of the …
37
(
2008
)
3
,
pp. 19-32
Persistent link: https://www.econbiz.de/10003766360
Saved in:
4
Effectiveness of promotional premiums : the moderating role of affective state in different contexts
Chang, Chingching
- In:
Psychology & marketing
26
(
2009
)
2
,
pp. 175-194
Persistent link: https://www.econbiz.de/10003812268
Saved in:
5
"Being hooked" by editorial content : the implications for processing narrative advertising
Chang, Chingching
- In:
Journal of advertising : official publication of the …
38
(
2009
)
1
,
pp. 21-33
Persistent link: https://www.econbiz.de/10003833323
Saved in:
6
Feeling ambivalent about going green : implications for green advertising processing
Chang, Chingching
- In:
Journal of advertising : official publication of the …
40
(
2011
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10009491980
Saved in:
7
Narrative advertisements and narrative processing
Chang, Chingching
- In:
Advertising theory
,
(pp. 241-254)
.
2012
Persistent link: https://www.econbiz.de/10009524163
Saved in:
8
The influence of editorial liking and editorial-induced affect on evaluations of subsequent ads : individual differences as moderators
Chang, Chingching
- In:
Journal of advertising : official publication of the …
40
(
2011
)
3
,
pp. 45-58
Persistent link: https://www.econbiz.de/10009302701
Saved in:
9
The effect of the number of product subcategories on perceived variety and shopping experience in an online store
Chang, Chingching
- In:
Journal of interactive marketing : a quarterly …
25
(
2011
)
3
,
pp. 159-168
Persistent link: https://www.econbiz.de/10009259481
Saved in:
10
Enhancing self-referencing to health messages
Chang, Chingching
- In:
Journal of consumer affairs : official publication of …
45
(
2011
)
1
,
pp. 147-164
Persistent link: https://www.econbiz.de/10009531789
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