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Speaking candidly : how managers' political stances affect consumers' brand attitudes

Leak, Roland L.; Woodham, Omar P.; McNeil, Kimberly R. - In: The journal of product & brand management 24 (2015) 5, pp. 494-503

Persistent link: https://www.econbiz.de/10011443031

Overcoming the “recency trap” in customer relationship management

Neslin, Scott A.; Taylor, Gail Ayala; Grantham, Kimberly D. - In: Journal of the Academy of Marketing Science 41 (2013) 3, pp. 320-337

Persistent link: https://www.econbiz.de/10010096148

The current and future sales impact of a retail frequency reward program

Taylor, Gail Ayala; Neslin, Scott A. - In: Journal of retailing 81 (2005) 4, pp. 293-306

Persistent link: https://www.econbiz.de/10006605731

Does retailer CSR enhance behavioral loyalty? : a case for benefit segmentation

Ailawadi, Kusum L.; Neslin, Scott A.; Luan, Y. Jackie; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 156-167

Persistent link: https://www.econbiz.de/10010400710

Does history really matter : Investigating historical branded executions' effects on contemporary consumer attitudes

Leak, Roland L.; McNeil, Kimberly R.; Crockett, David - In: Journal of Consumer Affairs 55 (2021) 2, pp. 445-463

Persistent link: https://www.econbiz.de/10012635894

Coupon response in services

Taylor, Gail Ayala - In: Journal of retailing 77 (2001) 1, pp. 139

Persistent link: https://www.econbiz.de/10006621065

“Did you hear what Tommy Hilfiger said?” Urban legend, urban fashion and African‐American generation Xers

McNeil, Kimberly R.; Johnson, Olenda E.; Johnson, Ann Y. - In: Journal of Fashion Marketing and Management: An … 5 (2001) 3, pp. 234-240

The purpose of this study is to examine the influence of an urban folktale on the purchasing intentions and buying behaviour of the consumer. Specifically, it examines a rumour involving fashion designer Tommy Hilfiger, in which he purportedly made disparaging statements about...

Persistent link: https://www.econbiz.de/10014868298

A market response model for coupon promotions

Neslin, Scott A. - In: Marketing science 9 (1990) 2, pp. 125-145

Persistent link: https://www.econbiz.de/10001095702

Sales promotion

Neslin, Scott A. - 2002

Persistent link: https://www.econbiz.de/10001791347

Customer relationship management (CRM)

Neslin, Scott A. - In: The history of marketing science, (pp. 289-317). 2014

Persistent link: https://www.econbiz.de/10010415807