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Multi-medium reward programs

Shi, Mengze (contributor); Soman, Dilip (contributor) - 2004

Persistent link: https://www.econbiz.de/10002569369

Consumer value-maximizing sweepstakes and contests

Kalra, Ajay; Shi, Mengze - In: Journal of marketing research : JMR 47 (2010) 2, pp. 287-300

Persistent link: https://www.econbiz.de/10003965472

Rise and fall of stars : investigating the evolution of star status in professional team sports

Yang, Yupin; Shi, Mengze - In: International journal of research in marketing : IJRM ; … 28 (2011) 4, pp. 352-366

Persistent link: https://www.econbiz.de/10009406663

Simultaneous vs. sequential group-buying mechanisms

Hu, Ming; Shi, Mengze; Wu, Jiahua - In: Management science : journal of the Institute for … 59 (2013) 12, pp. 2805-2822

Persistent link: https://www.econbiz.de/10010234709

When gray markets have silver linings : all-unit discounts, gray markets, and channel management

Hu, Ming; Pavlin, J. Michael; Shi, Mengze - In: Manufacturing & service operations management : M & SOM 15 (2013) 2, pp. 250-262

Persistent link: https://www.econbiz.de/10009751786

Money talks ... to online opinion leaders : what motivates opinion leaders to make social-network referrals?

Shi, Mengze; Wojnicki, Andrea C. - In: Journal of advertising research 54 (2014) 1, pp. 81-91

Persistent link: https://www.econbiz.de/10010354582

Estimating the value of brand alliances in professional team sports

Yang, Yupin; Shi, Mengze; Goldfarb, Avi - In: Marketing science 28 (2009) 6, pp. 1095-1111

Persistent link: https://www.econbiz.de/10003909211

Threshold effects in online group buying

Wu, Jiahua; Shi, Mengze; Hu, Ming - In: Management science : journal of the Institute for … 61 (2015) 9, pp. 2025-2040

Persistent link: https://www.econbiz.de/10011372473

Managing consumer deliberations in a decentralized distribution channel

Li, Xi; Li, Yanzhi; Shi, Mengze - In: Marketing science 38 (2019) 1, pp. 170-190

Persistent link: https://www.econbiz.de/10011999564

Managing project selection through contract design

Bao, Ying; Shi, Mengze; Kalra, Ajay - 2017

A common decision that organizations make is to prioritize and allocate resources to managers of competing new product projects. On successful completion of the projects, organizations often reward their project managers using a standardized incentive plan; that is, they reward the success of...

Persistent link: https://www.econbiz.de/10011897812