Vorwort -- 1. Einleitung -- 2. Die Kreativität versteckt sich Inside the Box -- 3. Wenn weniger mehr wird: die Technik der Subtraktion -- 4. Teile und erobere: die Technik der Division -- 5. Seid fruchtbar und vermehrt euch: die Technik der Multiplication -- 6. Neue Tricks für alte Hunde: die...

"Contrary to popular belief, luxury is a well-defined code that can be reapplied to any other product or service to enhance its value. Adding Prestige to Your Portfolio reveals how non-luxury companies can apply the principles of luxury and creativity to transition parts of their portfolio to...

<DIV>Every year, about 25,000 new products are introduced in the United States. Most of these products fail—at considerable expense to the companies that produce them. Such failures are typically thought to result from consumers’ resistance to innovation, but marketers have tended to focus...</div>

The generation mechanisms of real world networks have been described using multiple models. The mathematical features of these models are usually extrapolated from statistical properties of a snapshot of these networks. We here propose an alternative method based on direct measurement of a...

We show how networks modify the diffusion curve by affecting its symmetry. We demonstrate that a network's degree distribution has a significant impact on the contagion properties of the subsequent adoption process, and we propose a method for uncovering the degree distribution of the adopter...