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Snyre for your nasal congestion : using phonesthemes to imbue non-word brand names with meaning

Brennan, Stacey; Ilicic, Jasmina; Danziger, Shai - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 4, pp. 601-619

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More the merrier : effects of plural brand names on perceived entitativity and brand attitude

Gupta, Tanvi; Chen, Shirley; Mohanty, Smaraki - In: Journal of consumer psychology : JCP ; the official … 35 (2025) 1, pp. 150-157

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A comprehensive framework of brand name classification

Arora, Sunny; Kalro, Arti D.; Sharma, Dinesh - In: The journal of brand management : an international journal 22 (2015) 2, pp. 79-116

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Brand name types and consumer demand : evidence from China's automobile market

Wu, Fang; Sun, Qi; Grewal, Rajdeep; Li, Shanjun - In: Journal of marketing research 56 (2019) 1, pp. 158-175

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Is Nestlé a lady? : the feminine brand name advantage

Pogacar, Ruth; Angle, Justin; Lowrey, Tina M.; Shrum, L. J. - In: Journal of marketing 85 (2021) 6, pp. 101-117

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"Choozing" the best spelling : consumer response to unconventionally spelled brand names

Costello, John P.; Walker, Jesse; Walker Reczek, Rebecca - In: Journal of marketing 87 (2023) 6, pp. 889-905

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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung

Deutsche Werbewissenschaftliche Gesellschaft; … - Hamburg : New-Business-Verl.; 2002,4-2006: Wien : …; … - 44.1999 - 53.2008,1 = F. 182-217; 54.2008,2-4=F. 218; …

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Markenführung unter geänderten Kommunikationsbedingungen

Sander, Matthias - In: Unternehmen im Wandel - Change Management : mit 11 Tabellen, (pp. 223-238). 1998

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Advertising strategy

Sternthal, Brian - In: Kellogg on marketing, (pp. 215-246). 2001

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Campaigning : Werbung in den Arenen der Öffentlichkeit

Behrent, Michael; Mentner, Peter - 2001

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