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The research is done because it gives the Comprehensive Review of marketing practices in Telecom industry and the factors which cause for buying the mobile phones. Further it will guide the mobile manufactures about the applicability of marketing strategies at urban and rural markets. The main...
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India did not participate in the landline phone revolution but has seen an unprecedented growth in mobile phones, with … affordable to India's rural population, which was hitherto unreachable. Given this context, this study explores the socioeconomic … impact of mobile phone usage in rural areas on the basis of a field survey conducted in two states of India: Punjab – a …
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