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Electronic word-of-mouth impac...
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1
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10
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226,044
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date (oldest first)
1
Role of electronic word of mouth on purchase intention
Aslam, Wajeeha
;
Farhat, Kashif
;
Arif, Imtiaz
- In:
International journal of business information systems : …
30
(
2019
)
4
,
pp. 411-426
Persistent link: https://www.econbiz.de/10012059446
Saved in:
2
Electronic word of mouth, brand image and young customers' online purchase intention during the COVID-19 pandemic
Le Nguyen Hoang
;
Tung Le Thanh
- In:
Journal of advances in management research : JAMR
20
(
2023
)
5
,
pp. 883-895
Persistent link: https://www.econbiz.de/10014431071
Saved in:
3
How e-WOM influences consumers' purchase intention towards private label brands on e-commerce platforms : investigation through IAM (Information Adoption Model) and ELM (Elaboration Likelihood Model) Models
Kumar, Sumit
;
Prakash, Gyan
;
Gupta, Bhumika
;
Cappiello, …
- In:
Technological forecasting & social change : an …
187
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014326519
Saved in:
4
The influence of reviewer and consumer congruence in online word-of-mouth transactions
Furner, Christopher P.
;
Yoon, Tom E.
;
Zinko, Robert
; …
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012605342
Saved in:
5
The effect of negative online customer reviews on brand equity and purchase intention of consumer electronics in South Africa
Beneke, Justin
;
Sousa, Simona de
;
Mbuyu, Marcelle
; …
- In:
The international review of retail, distribution and …
26
(
2016
)
2
,
pp. 154-170
Persistent link: https://www.econbiz.de/10011648625
Saved in:
6
The effect of the electronic word of mouth on purchase intention via the brand image as a mediating factor : an empirical study
Al-Dmour, Hani
;
Al-Oqaily, Ahmad
;
Al-Qaimari, Rawan
; …
- In:
International journal of networking and virtual …
24
(
2021
)
2
,
pp. 182-199
Persistent link: https://www.econbiz.de/10012515706
Saved in:
7
The impact of online customer reviews (OCRs) on customers' purchase decisions : an exploration of the main dimensions of OCRs
Elwalda, Abdulaziz
;
Lu, Kevin
- In:
Journal of customer behaviour
15
(
2016
)
2
,
pp. 123-152
Persistent link: https://www.econbiz.de/10011655560
Saved in:
8
Examining customer's intention to rely on online reviews
Sridevi, P.
;
Manoraj, N.
;
Vedanthachari, Lakshmi Narasimhan
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 369-393
Persistent link: https://www.econbiz.de/10013256323
Saved in:
9
Influence of electronic word of mouth on purchase intention of mobile phones through information quality : empirical evidence from Pakistan
Majeed, Abdul
;
Rahi, Samr
;
Sair, Shrafat Ali
;
Abdul …
- In:
International journal of business information systems : …
43
(
2023
)
2
,
pp. 164-185
Persistent link: https://www.econbiz.de/10014307445
Saved in:
10
Contrasting user generated videos versus brand generated videos in ecommerce
Diwanji, Vaibhav S.
;
Cortese, Juliann
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012238336
Saved in:
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