Fidel, Pilar; Schlesinger, Walesska; Cervera, Amparo - In: Journal of Business Research 68 (2015) 7, pp. 1426-1428
Scholars regard customer knowledge management (CKM) as a strategic resource for businesses to improve innovation, facilitate the detection of new market opportunities, and support long-term customer relationship management. However, literature suffers from a lack of understanding of customer...