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Store managers, profitability and satisfaction in multi-unit enterprises
Murray, Lynn M.; Evans, Kenneth R. - In: The journal of services marketing 27 (2013) 3, pp. 207-222
Persistent link: https://www.econbiz.de/10010121918
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A theoretical model of consumer negotiated pricing : an orientation perspective
Evans, Kenneth R. - In: Journal of marketing 51 (1987) 2, pp. 58-73
Persistent link: https://www.econbiz.de/10001052902
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"Marketing theory and applications" ; 2002=Vol. 13
Evans, Kenneth R. (contributor); Scheer, Lisa K. (contributor) - 2002
Persistent link: https://www.econbiz.de/10001752828
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Retailing evolution and revolution in a privatizing economy : small business managers' values and retail strategies in Romania
Stan, Simona; Evans, Kenneth R.; Cernusca, Dan; … - In: Journal of euromarketing 12 (2003) 3/4, pp. 55-77
Persistent link: https://www.econbiz.de/10001861837
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Sales force-generated marketing intelligence
Evans, Kenneth R.; Miao, C. Fred - In: The Oxford handbook of strategic sales and sales management, (pp. 174-200). 2011
Persistent link: https://www.econbiz.de/10008991513
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Advancing sales performance research : a focus on five underresearched topic areas
Evans, Kenneth R.; McFarland, Richard G.; Dietz, Bart; … - In: The journal of personal selling & sales management : JPSSM 32 (2012) 1, pp. 89-105
Persistent link: https://www.econbiz.de/10009505522
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The impact of salesperson credibility-building statements on later stages of the sales encounter
Arndt, Aaron; Evans, Kenneth R.; Landry, Timothy D.; … - In: The journal of personal selling & sales management : JPSSM 34 (2014) 1, pp. 19-32
Persistent link: https://www.econbiz.de/10010338159
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Effects of interaction and entrepreneurial orientation on organizational performance : insights into market driven and market driving
Chen, Yen-chun; Lie, Po-Chien; Evans, Kenneth R. - In: Industrial marketing management : the international … 41 (2012) 6, pp. 1019-1034
Persistent link: https://www.econbiz.de/10009656643
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Manufacturers' representative-principal relationship management : a principal leadership style and support perspective
Pass, Michael W.; Evans, Kenneth R.; Lastovicka, John L.; … - In: Journal of relationship marketing : innovations & … 11 (2012) 3, pp. 125-148
Persistent link: https://www.econbiz.de/10009660465
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The interactive effects of sales control systems on salesperson performance : a job demands-resources perspective
Miao, C. Fred; Evans, Kenneth R. - In: Journal of the Academy of Marketing Science 41 (2013) 1, pp. 73-90
Persistent link: https://www.econbiz.de/10009719768