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Consumer behavior in the online context
Cummins, Shannon; Peltier, James W.; Schibrowsky, John A.; … - In: Journal of research in interactive marketing : … 8 (2014) 3, pp. 169-202
Persistent link: https://www.econbiz.de/10010410385
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A review of internet marketing research over the past 20 years and future research direction
Pomirleanu, Nadia; Schibrowsky, John A.; Peltier, James W. - In: Journal of research in interactive marketing : … 7 (2013) 3, pp. 166-181
Persistent link: https://www.econbiz.de/10009793428
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The Journal of Marketing Education : past, present, and future
Gray, Deborah M.; Peltier, James W.; Schibrowsky, John A. - In: Journal of marketing education : JME 34 (2012) 3, pp. 217-237
Persistent link: https://www.econbiz.de/10009678893
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Understanding the antecedents to the adoption of CRM technology by small retailers
Peltier, James W.; Schibrowsky, John A.; Zhao, Yushan - In: International small business journal : researching … 27 (2009) 3, pp. 307-336
Persistent link: https://www.econbiz.de/10003856476
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Critical thinking and reflective learning in the marketing education literature : a historical perspective and future research needs
Dahl, Andrew J.; Peltier, James W.; Schibrowsky, John A. - In: Journal of marketing education : JME 40 (2018) 2, pp. 101-116
Persistent link: https://www.econbiz.de/10011920799
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Technology adoption by small businesses : an exploratory study of the interrelationships of owner and environmental factors
Peltier, James W.; Zhao, Yushan; Schibrowsky, John A. - In: International small business journal : researching … 30 (2012) 4, pp. 406-431
Persistent link: https://www.econbiz.de/10009611643
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Artificial intelligence in interactive marketing : a conceptual framework and research agenda
Peltier, James W.; Dahl, Andrew J.; Schibrowsky, John A. - In: Journal of research in interactive marketing : … 18 (2024) 1, pp. 54-90
Persistent link: https://www.econbiz.de/10014475080
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Do state motor fuel sales-below-cost laws lower prices?
Skidmore, Mark; Peltier, James W.; Alm, James - In: Journal of urban economics 57 (2005) 1, pp. 189-211
Persistent link: https://www.econbiz.de/10002572297
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The convergence of interactive marketing and personal selling and sales management
Cummins, Shannon (ed.); Peltier, James W. (ed.);  … - 2016
Persistent link: https://www.econbiz.de/10013041733
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Teaching information privacy in marketing courses : key educational issues for principles of marketing and elective marketing courses
Peltier, James W.; Milne, George R.; Phelps, Joseph E.; … - In: Journal of marketing education : JME 32 (2010) 2, pp. 224-246
Persistent link: https://www.econbiz.de/10003997716